The Sales Highway to Greener Business Pastures

Can one phone call equal a marketing campaign? There are two ways to obtain new business. It finds you (branding, marketing, reputation & referrals) or you find it (your salesforce). When both ways work in tandem, new business fires on all cylinders but sometimes the outside selling effort needs more throttle. Maintaining a stellar reputation… Read More »

Differentiate Your Keywords!

The Cookie Cutter Won’t Cut It! Plenty of companies try to compete using the same keywords to describe their products and services on websites and promotions. They might try to differentiate by claiming the best customer service in the industry but so does everyone else. You’ve heard it, “Our service makes the difference!… We pride… Read More »

The Magic Merger of Marketing & Sales

Marketing done right gets your sales calls answered. When you see an inbound call from a familiar company or brand name, you’re more inclined to answer the call. If you’re a business owner, you know this is true, and so do your salespeople. Sales is a brutally competitive, uphill battle in this day and age.… Read More »

Refresh Your Brand Promise Commitment Now

You have a beacon that helps provide sound direction for everything good that you do. Your company’s guiding principles stem from this guiding light. You have the choice to trust your God-given light and remain true to it or let cultural and societal winds blow your business practices around in their chaotic and whimsical directions.… Read More »

Optimize Your Information…

… So Your Audience Will Take Action! Marketing is all about message optimization because your content is always unfinished. So is everyone else’s. Some content is better than others, and some executions are really great. Your goal isn’t to make your communications perfect but to keep improving them regularly. This gets easier when you have… Read More »

Your Best Marketing Strategy Calls Your Own Flock

“I know I’ll find you somewhere… somewhere you can hear my voice…” While this may sound like a 1988 Moody Blues song, it’s really a promise and a commitment you can make to your market. As the market responds, your services provide more value to customers as your business becomes more profitable. Meet Tim, Dan,… Read More »

Simplicity is the Key to eCommerce Success

Expand Your Market and Grow with eCommerce My colleague Jon Parker and I recently presented a 1-hour Webinar to members and guests of the Greater Concord Chamber of Commerce on how to jump into eCommerce. Moderator Emily Marsh did a superb job hosting the virtual event. You can watch the entire Webinar in the recording… Read More »

When is it okay to get personal in business?

Now is the Time! Learn a valuable sales lesson during the pandemic outbreak. Get to know every client or customer on a personal level. It’s amazing what opportunities you may find for new business. And there’s the rub. “New business” is not synonymous with “new customer.” I was taught this by business owners pretty early… Read More »

That Marketing Thing – It’s now or never!

Speak Louder With Your Actions Whatever your business sector, the current pandemic slowdown is affecting you profoundly. It might be good for your company or it might be devastating but one thing is certain; you are feeling massive change underfoot and you know you must adapt. I’m seeing some small businesses focus their energy on… Read More »

Open for Business with Cleaner Vision

Bright Silver Linings in a Charcoal Sky Overnight, it seems, all of us must adapt to sudden changes in social and business policies brought on by our friend the coronavirus. How will your company adapt to keep interacting personally with customers? For some, it seems like a bust and for others, it may only require… Read More »