SnowMotion Networking

Woohoo! Another Networking in Motion Event – March 4th! In Beautiful Sunapee, New Hampshire! Open Networking with light lunch, hot beverages and spring water provided. Take the conversation on the trail and enjoy a scenic short winter hike with other businesspeople! Date & Time:  NEW DATE: March 4, 2022, Noon – 2:30 PM Location:  3… Read More »

Lunch with a Punch – Networking in Motion Event

December 2, 2021 – Noon to 1:30 PM at The Training Station 200 Elm Street | Manchester, NH 03101 Enjoy a fun and lively Business Networking Event in this 8,000 square foot fitness and training studio in the heart of Manchester, NH. Open Business Networking Lite Bites & Beverages Served Learn a fun and easy… Read More »

Who Follows You and Why?

Having “followers” in business is a good thing. And what are followers, exactly? Think of having fans interested in what you do, what you think and what you have to say. They would say positive things about and recommend your brand in a heartbeat. And they literally choose to “follow” you on social media because… Read More »

When & How to Monetize Your Website

You’ve had a functioning B2B or local retail promotional website for years and suddenly a lightbulb goes off. “Why aren’t I selling these products as well as taking payments online?” What if you see your competitors offering eCommerce options for the same kinds of products & services that you provide? It might finally be time… Read More »

Should You Rebrand?

Every business evolves. Your company probably provides customers more now than it did at startup. You probably do things better than before. This evolution will continue if you are to succeed in a competitive world. Naturally, your sales and marketing messages must change over time to faithfully and accurately convey the value offered to your… Read More »

Online Marketing Tip for Small Business Owners

SEO and PPC – Prove It Locally before You Try Going National Technology enables more businesses to deliver services nationally over the internet or ship products across the country rapidly and affordably. Here’s a valuable online marketing tip for small business owners. Many today who have the ability to sell nationally think they can compete… Read More »

Make Ads Memorable, not Maniacal

Let your creative team do their job! I’m following up a recent popular blog post that received more positive feedback than usual. Let’s listen to a nice local example of radio advertising. Here is a classic case of choosing something trendy and safe over something unexpected, funny and memorable. I trust my own opinions on… Read More »

Great Marketing is Never About Your Business

  One of my professors liked to say, “Business is people!” He often said it when he wanted to reduce student anxiety about jumping into the real world of professional work. The plain truth of that statement left an impression with me. Later in life I read the book, How to Make Friends and Influence… Read More »