Emails are focused, written communications that are easily searchable and provide a permanent record of discourse. Email is also a handy tool for file and link sharing but emails are woefully ineffective in a very important area of business communication; impetus. Emails lack the moving energy to solve problems or improve situations. They become buried, […]
Best practices in marketing vary from customer to customer. Whenever you hear or read the phrase, “marketing best practices” think of it as a series of tactics that have worked well for a collection of businesses at a recent point in time in a specific industry. In my own industry, digital marketing, I’ve been seeing a […]
Choose a website hosting plan that actually works hard for your business! Your website has parts that will break or expire and cause communication problems, just like your car’s parts will eventually break or malfunction and cause transportation problems. If you have a website for any length of time, you’ve surely experienced a utility malfunction, […]
Marketing Automation requires effort and for some, it’s well worth it! Marketing Automation (MA) works amazingly well when careful planning and diligence are behind it. But caution: you cannot throw money at a third party professional, sit back and expect MA to generate qualified leads. Building an effective marketing automation platform requires an investment in staff […]
One of my valued colleagues tweeted out a provocative blog post that got my juices flowing and here I paraphrase the essence of it: Forget your friends’ advice. Just Google it! Do you need a certain product or service about which you know little? If so, Google wants you to ignore your friends and pay […]
Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even […]
If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new […]
By Chuck Sink In massive debt with no money in the bank (except maybe $400 or so to my name), my boss walked in with an envelope in his hand meaning that it was time to pack up my office. We both tried hard for a year & a half to make it work but […]
Email marketing works very well, except when it doesn’t. Let’s explore the fascinating scientific phenomena that make emails practically delete themselves. It still seems to befuddle a lot of marketers out there. One of the easiest things to do is make people delete your email immediately, with or without opening it. Simply disappoint them with irrelevant content. […]
Sometimes you read an article that hits so close to home you just need to chime in with your own spin. I came across one such article (from an email) this week. It had a great subject line which made me think, Okay, I’ll bite! It was well worth the click because this article (with […]
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Chuck SinkContent writer, marketer, advertiser |
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