How Storytelling Works (Very Well!) Storytelling is a lot more than a marketing buzzword. Stories have mind-attracting power and are like personal guides leading readers and listeners to the prize of knowledge, the satisfaction of curiosity and the fulfillment of desires. Marketers who effectively apply storytelling have real-life success stories of their own to tell.… Read More »
Does your message convert suspects into prospects? A “conversion” in marketing terms is any action a consumer does as a result of receiving your message. So if your message fails to generate conversions, your target audience may as well be you and your dog. And if your dog, like most, hasn’t the ability to make… Read More »
A Faster, Better Approach to Branding Startups build brand strategies into their business plans. Established companies review their brand strategy every few years and if needed, retool and rebrand to suit changing markets. It should be obvious that branding is an essential element in any successful business plan. Some may think of branding as a… Read More »
Branding: Strategic, Authentic, Understood, Implemented and Bought Most brands fall short of complete authenticity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 7 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »
Furnish Facts and Photos! If you want your campaigns and promotions to succeed, furnish the two things every marketing team or agency needs to do a bang-up job. Facts and Photos. That includes video. Of course, money can make the second thing happen but the facts (differentiated customer benefits) in most cases are contained in… Read More »
There are countless ways to grow your business! And it probably takes more than two of them to succeed, so what could we be talking about here? Growing a B2B business starts with a net new client premise. If you own the business, you’re probably thinking a lot about how to grow it and maintain… Read More »
Advertising is like insurance. Many don’t know they need it until they really need it. And, after buying it prudently, wouldn’t go without it. The good thing about advertising is that, unlike insurance, you reap its benefits when things are going well! So, why is there so much reluctance among some businesses to develop and… Read More »
Rat Race Selling Anxiety When I was a young, aggressive salesman, I worked my tail off to get new business and produced enough to be valued. I cold called like crazy, set appointments and made presentations day after day. It was a constant struggle, though, to sustain business growth as it ebbed and flowed in… Read More »
There is only one place on the Internet over which you alone have control. Every online platform except for one can modify, add to, or even ban your company messages. Your brand can be all over the place; Facebook, LinkedIn, Twitter, Instagram, Google, YouTube, directories, blogs, guest landing pages, etc. You can maximize your presence… Read More »
Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »
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Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
Satellite Office
500 N. Commercial Street
Suite 502i
Manchester, NH 03101
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