Do you have a Positioning Statement for your company?
Only select organizations bother to write Positioning Statements. Most organizations have mission statements; lofty rhetoric that their customers don’t really care about. Would you recite your company’s mission statement in a sales pitch in order to close a deal? No, because the prospect might offer you a shovel.
So honestly, how do you position your brand? What does your organization stand for in a crowded market? What do you always give your customers that elevates your brand above the fray?
A Positioning Statement is a concise message that nails it; what you stand for and why you are an exceptionally valuable resource.
Positioning Statement Example
We’ll offer our own as an example and start by defining the target audience.
TO: BUSINESS OWNERS, MARKETING DIRECTORS AND ORGANIZATION LEADERS
Chuck Sink Link is the communications firm that creates ideal messages for your target audience because we reveal the authentic value of your brand and convey it to them with relevance and clarity.
Please feel free to give us a call if you have questions about how to position your brand.
The newsletter brand that positioned this business for success.