Do you have a Positioning Statement for your company?
Many organizations have mission statements; lofty rhetoric that few care to read or try to understand. How many executives can recite their mission statements and then explain clearly what they mean to their customers?
What does your organization stand for in a crowded market? What real value do you give to your customers that elevates your brand above the fray?
A Positioning Statement is a single, concise message that nails what you stand for and why you are valuable.
We’ll offer our own as an example and start by defining the target audience.
TO: BUSINESS OWNERS, MARKETING DIRECTORS AND ORGANIZATION LEADERS
Chuck Sink Link is the communications firm that creates ideal messages for your target audience because we reveal the authentic value of your brand and convey it with relevance and clarity.
Please feel free to give us a call if you have questions about how to position your brand.
The newsletter brand that positioned this business for success.
What about content quality? Listen to a spontaneous testimonial: