Why Authentic Branding is a Long Game

Always remember that your logo is only a visible part of your brand. The brand’s essence and power are in the minds and hearts of your audience. Branding a new company or rebranding a legacy business is never a one and done exercise. Authentic branding is day to day, ongoing and progressive. Creating a brand… Read More »

Phone Calls Work Better

Pick up the phone and get it done now. Or send an email and wait. Does sending an email put the ball in their court or does it expose your procrastination? Of course, it depends on the situation, and it’s important to prioritize our communications. The person asking this is a huge fan of email.… Read More »

Attract Better Customers

Who are the “better customers?” They are the ones who fit well and last long. Better customers are clients who searched for what they need, found your brand, and found it attractive. They enjoy a good relationship and much prefer to do business with you over your competitors. Promotion This is why marketing driven leads… Read More »

The Only Way SEO Works for B2B

If your business sells big ticket items or services, there’s a good chance that you have a salesperson, or several. These professionals need to have the skills to close new business, or they drain resources. If you want SEO to work for your sales-driven business, good closers are needed for the website-generated leads. The Advantage… Read More »

Keep Your Brand Promise Clear

Your Brand Promise at Ground Level Does your brand promise too much? One of the most repeated rules of marketing is to sell the good result, not the product. Rather than extoll product features and service excellence, show and tell consumers how their life gets better as a result of a purchase. This idea can… Read More »

4th Annual Leads & Leaves Networking Event

Lunch, Networking and Fresh Air Date & time:  October 12, 2023 |12:00 – 2:00 PM Location:  3 Timmothy Road, Sunapee, NH Complimentary light lunch & beverages Round robin and open networking Enjoy lunch and a short, scenic hike with other businesspeople! Dress for fall weather. Hiking shoes suggested. Registration is required by contacting us online or calling 603-345-7223.… Read More »

Discovering the New Media

Retiring the Old The new media we discuss here isn’t as technologically new as you may be thinking. But there’s a new and growing trend toward an underused digital media resource. Ever feel a pang of guilt when realizing you’ve been glued to a screen for 20 minutes and gained nothing? That’s how I feel… Read More »

Networking is Direct Marketing

Networking and Direct Marketing may be thought of as completely different areas of business but when you marry them together, magic happens. There’s a craving for authentic human interactions in business dealings. I know this because I still hear the (long post-Covid) sighs of relief whenever I’m at an in-person networking event or business meeting.… Read More »

Make Your Marketing Emails Deliver

Authentic marketing emails are becoming rarer and rarer. I’d like to acknowledge the many fine emailers out there. I remain subscribed to a good number of newsletters and promotional emails I don’t ever remember subscribing to because I get value or interesting ideas from them. To you I say keep it up! Then there are… Read More »