Website Maintenance Maintains Business Credibility

Choose a website hosting plan that actually works hard for your business! Your website has parts that will break or expire and cause communication problems, just like your car’s parts will eventually break or malfunction and cause transportation problems. If you have a website for any length of time, you’ve surely experienced a utility malfunction, […]

Marketing Automation automates what you feed it!

Marketing Automation requires effort and for some, it’s well worth it! Marketing Automation (MA) works amazingly well when careful planning and diligence are behind it. But caution: you cannot throw money at a third party professional, sit back and expect MA to generate qualified leads. Building an effective marketing automation platform requires an investment in staff […]

The Formula for More Business with Less Stress

Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even […]

Change your words to grow your business!

If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with them and pointing out how you will help change their business and improve their lives. There’s nothing new about emphasizing […]

Big news to whom? What do your emails really say?

Email marketing works very well, except when it doesn’t. Let’s explore the fascinating scientific phenomena that make emails practically delete themselves. It still seems to befuddle a lot of marketers out there. One of the easiest things to do is make people delete your email immediately, with or without opening it. Simply disappoint them with irrelevant content. […]

All other metrics lead to this one.

Sometimes you read an article that hits so close to home you just need to chime in with your own spin. I came across one such article (from an email) this week. It had a great subject line which made me think, Okay, I’ll bite! It was well worth the click because this article (with […]