Getting Your Attention is Expensive Think of how many ads you ignore, even for products and services you use all the time. Someone is paying good money for all the ads you ignore. You ignore those ads because they are irrelevant. And why are they irrelevant? Nothing is new. They carry a generic, repeatable message.… Read More »
Marketing is Sport. Get Competitive! You won’t enjoy a good swim by just dipping your toe in the water to see how it feels. Neither will you enjoy a profitable return on a cautious or halfhearted marketing investment. Common sense makes this obvious and pattern recognition gives validation of real success for the fully committed… Read More »
It’s Your Message that Matters! Have we reached an information saturation point? Has AI, fake videos, spam calls, and digital marketing overload clogged our media arteries to the point of audience heart (trust) failure? Trust Test When you open an unfamiliar website or email, are you occasionally afraid to click a link because you know… Read More »
Brand Value Lessons Learned The priceless value of a brand is well understood by most enterprise and big business leaders. Gap, Bud Light, Jaguar, Cracker Barrel… The list goes on for companies whose leadership made either misguided or pride-filled decisions about brand strategies and paid the price. Extend your brand’s message to new and diversified… Read More »
Comparing AI Content to Authentic Human Creation I’ve been using AI in marketing work since spring 2023 – about as long as anyone else who’s not directly involved in technology development. There are many in my field who have more experience and do more with it than I, but I work with AI enough to… Read More »
The first mistake in advertising is saying too much. Company leaders and sales teams want every potential customer to know everything they can do. My own associates sometimes make this mistake as I often have, because we all have a strong desire to grow our businesses. Growth results from value delivered with singular focus and… Read More »
Video has become the expected norm for content that engages online audiences, so how can you jump into video production and run with the best? Context is Everything! First ask yourself, will my video be viewed in the context of spontaneity, storytelling, brand-building, promotion, or as a public announcement? This consideration will determine how much… Read More »
Almost every cold email or LinkedIn spam that I receive assumes I want to “scale my business.” There’s a notion that every entrepreneur’s dream and duty should be to “grow at scale.” What the heck is scale? Blind Ambition You hear about growth rates of triple, 5x, 10x, “add a zero” and the like. Sounds… Read More »
Small businesses are getting more educated about targeted display advertising opportunities out there and some are getting fine results by telling their whole story at a glance. I’ve been hearing from clients and other connections who’ve discovered the real power and cost-effectiveness of today’s sophisticated digital platforms. And I’ve also heard from countless small business… Read More »
Your marketing content – text, videos, photos, illustrations… everything – should light up the screen and get noticed… or does it get scrolled past in a sea of mediocrity? Relying too much on your cell phone and “free” digital platforms gets a lot of small businesses in trouble – trouble from competitors who are serious… Read More »
Contact Chuck
Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
Navigation
Follow Chuck
