Use Technology Right: Stick to Your Business!

Smart phones build us up and tear us down as we choose. The information technology age has enabled me and countless others to start businesses and create great careers for ourselves. Publishing and broadcasting are no longer the exclusive realms of big business, requiring large amounts of capital. The internet has leveled the playing field for anyone with an […]

Stop Riding The Marketing Cycle!

A sales and marketing phenomenon I call the “marketing cycle” is similar to general economic cycles as dictated by the law of expansion (growth) and retraction (recession). In economics, business activity ebbs and flows, not always in a predictable way as the global economy is endlessly dynamic. The only thing predictable is that the cycles will repeat […]

Is Social Media Dead?

It’s been a while since I’ve written about social media (and it feels gooooooood). One headline I just saw in my newsfeed was “Is Social Media Right for Your Business? The short answer was “YES.” Their point was that every business MUST have an “online personality” represented on Facebook, Instagram, etc. or they’ll lose to competitors […]

CEOs and Consumers Decide Differently

B2B and B2C Marketing target the same emotions but different motives. Does your company sell mostly to individual consumers? If so, your customer targeting can get complicated and may require a high degree of personalization. Consumers’ tastes and preferences in features/benefits run in multitudinous different directions and with choices at their fingertips, you need to […]

Executive commitment is marketing gold!

Just a decent photo and two or three bullet points… I’m begging you! Is this too much to ask a man or woman with some authority and resources? For some business owners and executives, it may seem like a nagging request. Why should they take time away from their important work to jot down notes […]