Online Marketing Tip for Small Business Owners

SEO and PPC – Prove It Locally before You Try Going National Technology enables more businesses to deliver services nationally over the internet or ship products across the country rapidly and affordably. Here’s a valuable online marketing tip for small business owners. Many today who have the ability to sell nationally think they can compete… Read More »

Make Ads Memorable, not Maniacal

Let your creative team do their job! I’m following up a recent popular blog post that received more positive feedback than usual. Let’s listen to a nice local example of radio advertising. Here is a classic case of choosing something trendy and safe over something unexpected, funny and memorable. I trust my own opinions on… Read More »

The Essence of Marketing is Your Value Proposition

One of my professors liked to say, “Business is people!” He often said it when he wanted to reduce student anxiety about jumping into the real world of professional work. The plain truth of that statement left an impression with me. Later in life I read the book, How to Make Friends and Influence People.… Read More »

Great Content Gets Distributed

Excellent Content Drives Marketing Enthusiasm When you produce a fantastic marketing piece based on an excellent value concept – a video, custom photo gallery, a song, a story, website redesign or full blown ad campaign, you won’t need to worry about distribution. You will find a way to get it in front of people! The… Read More »

Let’s Raise Creative Quality Standards

Creativity has little to do with craziness, chaos and hyper-exaggeration. It has everything to do with fresh, new and relevant ideas. Humor can add life to creativity because real humor stems from truth; from reality or it wouldn’t be funny. The national and global brand advertising agencies have allowed a whole legion of inexperienced and… Read More »

Successful Startups Begin by Answering Key Questions

Guest post by Thom Stimpel, Proactive Business Improvements LLC COVID is likely to create a surge in small business start-up attempts and for some, these efforts will stem from misguided decisions. A number of glaring statistics illuminate why a start-up at this time may be risky and we’ll discuss the steps you can take to… Read More »

Why Your B2B Social Media Fails to Produce

What’s App with That? This article stems from a current national discussion and I believe this discussion is culturally and economically crucial. In fact, I encourage you to discuss this topic with your colleagues and get to the heart of the matter for your business. We’re shifting our own “social media marketing” over to real… Read More »

Website Design – Realistic Expectations for Unique Clients

Floor Model, Special Edition or Custom-Built? Some of us can visit a car dealership online and in person, find a car to fall in love with, and drive it off the lot after providing all the needed info and signing the documentation. Others may find something they like at the dealership but not get the… Read More »

Add eCommerce to Your Business

The Growing Imperative to Transact Online We all know things are different. Now is the time to review every aspect of your service delivery and learn to accommodate the needs and preferences of your customers. Do this right and it will provide you the added bonus of tapping new markets and revenue sources. If you… Read More »

The Sales Highway to Greener Business Pastures

Can one phone call equal a marketing campaign? There are two ways to obtain new business. It finds you (branding, marketing, reputation & referrals) or you find it (your salesforce). When both ways work in tandem, new business fires on all cylinders but sometimes the outside selling effort needs more throttle. Maintaining a stellar reputation… Read More »