Refresh Your Brand Commitment Now

You have a beacon that helps provide sound direction for everything good that you do. Your company’s guiding principles stem from this guiding light. You have the choice to trust your God-given light and remain true to it or let cultural and societal winds blow your business practices around in their chaotic and whimsical directions.… Read More »

Optimize Your Information…

… So Your Audience Will Take Action! Marketing is all about message optimization because your content is always unfinished. So is everyone else’s. Some content is better than others, and some executions are really great. Your goal isn’t to make your communications perfect but to keep improving them regularly. This gets easier when you have… Read More »

Your Best Marketing Strategy Calls Your Own Flock

“I know I’ll find you somewhere… somewhere you can hear my voice…” While this may sound like a 1988 Moody Blues song, it’s really a promise and a commitment you can make to your market. As the market responds, your services provide more value to customers as your business becomes more profitable. Meet Tim, Dan,… Read More »

Simplicity is the Key to eCommerce Success

Expand Your Market and Grow with eCommerce My colleague Jon Parker and I recently presented a 1-hour Webinar to members and guests of the Greater Concord Chamber of Commerce on how to jump into eCommerce. Moderator Emily Marsh did a superb job hosting the virtual event. You can watch the entire Webinar in the recording… Read More »

When is it okay to get personal in business?

Now is the Time! Learn a valuable sales lesson during the pandemic outbreak. Get to know every client or customer on a personal level. It’s amazing what opportunities you may find for new business. And there’s the rub. “New business” is not synonymous with “new customer.” I was taught this by business owners pretty early… Read More »

That Marketing Thing – It’s now or never!

Speak Louder With Your Actions Whatever your business sector, the current pandemic slowdown is affecting you profoundly. It might be good for your company or it might be devastating but one thing is certain; you are feeling massive change underfoot and you know you must adapt. I’m seeing some small businesses focus their energy on… Read More »

Open for Business with Cleaner Vision

Bright Silver Linings in a Charcoal Sky Overnight, it seems, all of us must adapt to sudden changes in social and business policies brought on by our friend the coronavirus. How will your company adapt to keep interacting personally with customers? For some, it seems like a bust and for others, it may only require… Read More »

The Story Behind Brand Storytelling

How Storytelling Works (Very Well!) Storytelling is a lot more than a marketing buzzword. Stories have mind-attracting power and are like personal guides leading readers and listeners to the prize of knowledge, the satisfaction of curiosity and the fulfillment of desires. Marketers who effectively apply storytelling have real-life success stories of their own to tell.… Read More »

Media channels don’t convert. Messages do!

Does your message convert suspects into prospects? A “conversion” in marketing terms is any action a consumer does as a result of receiving your message. So if your message fails to generate conversions, your target audience may as well be you and your dog. And if your dog, like most, hasn’t the ability to make… Read More »

Get a premium brand identity without “branding!”

A Faster, Better Approach to Branding Startups build brand strategies into their business plans. Established companies review their brand strategy every few years and if needed, retool and rebrand to suit changing markets. It should be obvious that branding is an essential element in any successful business plan. Some may think of branding as a… Read More »