Leave a Recall Impression

By Chuck Sink | July 28, 2022

If you were once a salesperson and then become a business owner, the tables suddenly turn, and then you discover the real reasons people buy. You also find out what it’s like to get bombarded by those in your previous profession and why your past sales calls often went unanswered.

I’ve been in the same selling situation as the buying situation I’m in now. Having experience on both sides of the table offers me much deeper sales and marketing insights.

It’s a go!

Most recently I needed to procure services for a couple of client projects and had several pros in my network to call on. All have networked with me and marketed to me in similar ways, and I had no strong loyalties one way or the other. I made my selections and so far, so good.

Why did I choose whom I chose? What most influenced my decisions? In each case it was the strongest and most relevant brand impression left with me. The deciding factors were the suppliers’ focus on their relevant specialties along with my perceptions of their quality, personality and integrity.

Branding Matters!

This is why I always harp on branding. The most powerful brand elements reside in your head and mine! And when we take them to heart, we develop brand loyalty and know whom to call again and again for those needed services or products.

Brands have the power to open relationships! Your brand is only as strong as its recall impression. What does your brand stand for and why does it matter?

Need help with that? Call us and we’ll figure out the messaging that will make your potential customers realize it’s you they should call first.

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