Creativity has little to do with craziness, chaos and hyper-exaggeration. It has everything to do with fresh, new and relevant ideas. Humor can add life to creativity because real humor stems from truth; from reality or it wouldn’t be funny. The national and global brand advertising agencies have allowed a whole legion of inexperienced and… Read More »
Guest post by Thom Stimpel, Proactive Business Improvements LLC COVID is likely to create a surge in small business start-up attempts and for some, these efforts will stem from misguided decisions. A number of glaring statistics illuminate why a start-up at this time may be risky and we’ll discuss the steps you can take to… Read More »
What’s App with That? This article stems from a current national discussion and I believe this discussion is culturally and economically crucial. In fact, I encourage you to discuss this topic with your colleagues and get to the heart of the matter for your business. We’re shifting our own “social media marketing” over to real… Read More »
Floor Model – Special Edition – Custom-Built Some of us can visit a car dealership online and in person, find a car to fall in love with, and drive it off the lot after providing all the needed info and signing the documentation. Others may find something they like at the dealership but not get… Read More »
The Growing Imperative to Transact Online We all know things are different. Now is the time to review every aspect of your service delivery and learn to accommodate the needs and preferences of your customers. Do this right and it will provide you the added bonus of tapping new markets and revenue sources. If you… Read More »
Can one phone call equal a marketing campaign? There are two ways to obtain new business. It finds you (branding, marketing, reputation & referrals) or you find it (your salesforce). When both ways work in tandem, new business fires on all cylinders but sometimes the outside selling effort needs more throttle. Maintaining a stellar reputation… Read More »
The Cookie Cutter Won’t Cut It! Plenty of companies try to compete using the same keywords to describe their products and services on websites and promotions. They might try to differentiate by claiming the best customer service in the industry but so does everyone else. You’ve heard it, “Our service makes the difference!… We pride… Read More »
Marketing done right gets your sales calls answered. When you see an inbound call from a familiar company or brand name, you’re more inclined to answer the call. If you’re a business owner, you know this is true, and so do your salespeople. Sales is a brutally competitive, uphill battle in this day and age.… Read More »
You have a beacon that helps provide sound direction for everything good that you do. Your company’s guiding principles stem from this guiding light. You have the choice to trust your God-given light and remain true to it or let cultural and societal winds blow your business practices around in their chaotic and whimsical directions.… Read More »
… So Your Audience Will Take Action! Marketing is all about message optimization because your content is always unfinished. So is everyone else’s. Some content is better than others, and some executions are really great. Your goal isn’t to make your communications perfect but to keep improving them regularly. This gets easier when you have… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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