Your Brand – Is it Real? Does it Matter?

Branding:  Strategic, Authentic, Understood, Implemented and Bought Most brands fall short of complete authenticity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 7 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »

Furnish Two Primary Marketing Assets!

Furnish Facts and Photos! If you want your campaigns and promotions to succeed, furnish the two things every marketing team or agency needs to do a bang-up job. Facts and Photos. That includes video. Of course, money can make the second thing happen but the facts (differentiated customer benefits) in most cases are contained in… Read More »

The Two Ways to Grow Your Business

There are countless ways to grow your business! And it probably takes more than two of them to succeed, so what could we be talking about here? Growing a B2B business starts with a net new client premise. If you own the business, you’re probably thinking a lot about how to grow it and maintain… Read More »

Knowing When to Advertise

Advertising is like insurance. Many don’t know they need it until they really need it. And, after buying it prudently, wouldn’t go without it. The good thing about advertising is that, unlike insurance, you reap its benefits when things are going well! So, why is there so much reluctance among some businesses to develop and… Read More »

Quality Sales Promotion

Rat Race Selling Anxiety  When I was a young, aggressive salesman, I worked my tail off to get new business and produced enough to be valued. I cold called like crazy, set appointments and made presentations day after day. It was a constant struggle, though, to sustain business growth as it ebbed and flowed in… Read More »

Online User Experience: How much do you control?

There is only one place on the Internet over which you alone have control. Every online platform except for one can modify, add to, or even ban your company messages. Your brand can be all over the place; Facebook, LinkedIn, Twitter, Instagram, Google, YouTube, directories, blogs, guest landing pages, etc. You can maximize your presence… Read More »

Lead Generation or Seed Germination?

Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »

Your Other Team

They Have Your Back Loyal employee engagement shores up company strength more than perhaps any other factor. That’s why it’s constantly on every responsible executive’s mind. Your team must execute your business operations with a purpose or your product and service quality will quickly slide downhill. Following the slide, morale sinks and you’ve got deeper… Read More »

The Sanctuary of Business Life

I enjoy escaping the falsely portrayed world in the media by tuning it out and getting real. It’s really wonderful to get out in the real world and work with familiar people, collaborating on various endeavors with them. It’s nice to live in a peaceful and prosperous place where people work together every day to… Read More »

Keep marketing simple!

For marketing communications, keep complexity and sophistication in storage. The more thinking and engineering that go into technology, products and services, the better they will perform (or be perceived to perform). But when it comes to marketing, sophistication and complexity muddy up your messages. If you have an important message to convey, keep it simple,… Read More »