By Chuck Sink Subscribe to my newsletter by clicking here Call it a feature article, a white paper or a blog post. Maybe your written wisdom is a work of art like a tribute, reflection or poem. Whatever it is, if it’s thoughtful, articulate and valuable to an audience, it’s an asset and should be… Read More »
Positioning matters more than ever! By Chuck Sink Subscribe to my newsletter by clicking here A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She’s a Lifestyle and Brand Communications Intern at… Read More »
It’s stuffy inside the box! By Chuck Sink Subscribe to my newsletter by clicking here When scanning Linkedin and job posting sites for various marketing and business development positions, it becomes clear that corporate recruiters, HR departments and staffing firms are only interested in candidates who… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here When you hear about a system or method for achieving a lifetime of wealth and happiness, run away fast! Most if not all such systems are based on the same flawed premise: that because you have the power to direct and control your thinking (nearly… Read More »
By Chuck Sink Subscribe to my bi-weekly newsletter by clicking here “Business is people!” It’s a simple but brilliant concept one of my best college professors taught us young and callow undergraduates. From that concept I recently coined the acronym “BIPS” for Business is People, Stupid. Remember the KISS rule – Keep it Simple,… Read More »
By Chuck Sink Subscribe to my bi-weekly newsletter by clicking here One of my clients (we’ll call her Sarah) is a fine representative of hard work and ambition guided by honesty and enlightened self interest – the desire to do well in business with the noble goal of providing greater service to… Read More »
Subscribe to my bi-weekly newsletter by clicking here By Chuck Sink The order arrives at your office and you’re excited to open the package and start using the product. Upon inspecting the goods, you notice something isn’t quite right. Your smile morphs to poker face. You remove the product and test it for its intended… Read More »
By Chuck Sink Please subscribe to my bi-weekly newsletter by clicking here I’ve been around small ad agencies and design shops my entire career mostly in sales. I’ve witnessed many conversations that go something like this: Account Executive: “Okay, great! Glad you love the design. Now if you can get us the actual text to… Read More »
By Chuck Sink Subscribe to my bi-weekly newsletter by clicking here Are you known for the reasons you want to be known? Do people in your market perceive you and your organization according to your brand strategy? What percentage of your target market know who you are? What percentage have never heard of you? Consider… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
Satellite Office
500 N. Commercial Street
Suite 502i
Manchester, NH 03101
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