The Fortuitous Foursome of Professional Success

By Chuck Sink 1. You may not realize it but you are a brand manager. If you’ve experienced any kind of success in business and professional life it’s because you’ve managed your brands by  communicating with people in a way that supports what your business stands for and why it’s valuable to your customers. Your… Read More »

Pay it forward or just pay it?

       We hear it a lot and it’s generally a good thing – “Paying it forward.” It’s a common mantra in BNI networking meetings: “Givers gain.” Both of those ideas are fundamentally flawed because there is a built in quid pro quo. Paying it forward means prepayment for something your expect to receive in… Read More »

Relevancy Attracts Viewers

The best redundancy in marketing: Relevance matters! One key word or turn of a phrase in the subject line catches your eye as you go through the daily delete routine in your email. You “mark as unread” so you’ll go back to it. A similar thing happens as you glance at the notifications on your phone. Someone… Read More »

Content Marketing: Time + Quality = Money

Creating and delivering great content is heavy lifting. It’s hard. That’s why so few businesses do it well. A content marketing strategy won’t work unless there is a total commitment to a strategy, and sustaining the effort for the long haul with consistency. The inbound marketing model is working well for the companies that have… Read More »

Don’t fall for contract lock.

Winning a new business contract is reason for celebration and there is usually a “honeymoon” period after two companies work together for the first time. Both the client and vendor are excited and anticipate positive changes resulting from a new supplier – customer relationship. Good social chemistry between firms is usually a strong factor in… Read More »

Make things easy for customers and they’ll help you grow!

By Chuck Sink We can all understand why some executives need to protect themselves from interruption and time wasters. But anyone in sales, which includes most CEOs, should be accessible because the public at large includes all potential customers and other opportunities. A company to remain nameless lost my potential referral this week and a smaller,… Read More »

Brand positioning – Your success sweet spot

By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?”  That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I… Read More »

Motivate Your Audience with E’s

By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like… Read More »

The best ideas are sometimes forgotten.

By Chuck Sink It can be the very best idea you ever had; one that will change everything and lead to fortunes… And it’s gone, probably forever! This article is not what I had in mind to write about earlier this week. A flash of brilliance hit me while driving and I was so excited… Read More »

Email marketing success – 3 things you must do well

By Chuck Sink While analyzing the reports from our first round of email newsletters, my client instinctively knew where to focus on improving open rates and conversion results. Before I could begin to demonstrate my experience in this area, the client was already talking about the subject line and the newsletter content itself. The other… Read More »