All other metrics lead to this one.

Sometimes you read an article that hits so close to home you just need to chime in with your own spin. I came across one such article (from an email) this week. It had a great subject line which made me think, Okay, I’ll bite! It was well worth the click because this article (with… Read More »

Success resides outside the office

“Get out and sell!” was the mantra I would hear from the customer service reps I once worked with. They knew that their own job security depended on me and a few other guys hitting the streets every day to find new work for our voracious printing presses. Those were the glory days of the… Read More »

SEO 2017: Where to spend time and where to spend money

The internet is a hyper-competitive marketplace. Your website is one among billions. In your business category, it’s one among hundreds or thousands, all competing for the same peoples’ attention. Search Engine Optimization (SEO) and marketing make your website do what you want it to do: let people find you for the reasons you want to… Read More »

Never let critics call your plays!

New England Patriots fans know exactly what it feels like to lose the biggest and most important game of the season. We’ve been there. We also know that victory can be snatched from the jaws of defeat and that winning is wonderful! A moment of belief sustained through bold action will overcome even the most overwhelming… Read More »

Simplifying Complex Marketing Data

Marketing directors should KISS. The acronym for “Keep it simple, Sherlock!” – KISS – has been around a long time and its wisdom holds fast today. The KISS rule reminds us that being over sophisticated can overcomplicate matters, creating both confusion and unintended consequences. The more people and variables you throw into any situation, the… Read More »

Narrow Your Audience Down for Profits to Go Up

When I say “your best customer” or “your ideal client,” who comes to mind and why? What kind of customers are your most profitable and what makes the relationship work so well for both parties? I’ll bet it has a lot to do with trust and consistent fulfilment of that trust – order after order… Read More »

Manifold Marketing for Steady Growth

The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in… Read More »

Social Media: Your Public Report Card

To get the most out of this article: Embrace all of the questions asked and answer them honestly to yourself. Then perhaps you could ask others in your firm these same questions and have a serious business discussion about your team’s candid answers… Are you excited by the vibe your company puts out there? Are you… Read More »

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go… Read More »