There are countless ways to grow your business! And it probably takes more than two of them to succeed, so what could we be talking about here? Growing a B2B business starts with a net new client premise. If you own the business, you’re probably thinking a lot about how to grow it and maintain… Read More »
Advertising is like insurance. Many don’t know they need it until they really need it. And, after buying it prudently, wouldn’t go without it. The good thing about advertising is that, unlike insurance, you reap its benefits when things are going well! So, why is there so much reluctance among some businesses to develop and… Read More »
Rat Race Selling Anxiety When I was a young, aggressive salesman, I worked my tail off to get new business and produced enough to be valued. I cold called like crazy, set appointments and made presentations day after day. It was a constant struggle, though, to sustain business growth as it ebbed and flowed in… Read More »
There is only one place on the Internet over which you alone have control. Every online platform except for one can modify, add to, or even ban your company messages. Your brand can be all over the place; Facebook, LinkedIn, Twitter, Instagram, Google, YouTube, directories, blogs, guest landing pages, etc. You can maximize your presence… Read More »
Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »
They Have Your Back Loyal employee engagement shores up company strength more than perhaps any other factor. That’s why it’s constantly on every responsible executive’s mind. Your team must execute your business operations with a purpose or your product and service quality will quickly slide downhill. Following the slide, morale sinks and you’ve got deeper… Read More »
I enjoy escaping the falsely portrayed world in the media by tuning it out and getting real. It’s really wonderful to get out in the real world and work with familiar people, collaborating on various endeavors with them. It’s nice to live in a peaceful and prosperous place where people work together every day to… Read More »
For marketing communications, keep complexity and sophistication in storage. The more thinking and engineering that go into technology, products and services, the better they will perform (or be perceived to perform). But when it comes to marketing, sophistication and complexity muddy up your messages. If you have an important message to convey, keep it simple,… Read More »
Gillette (Proctor & Gamble) wants to be the corporate hero of the day as they roll out their “shaving toxic masculinity” ad. If you haven’t seen the spot, it’s all about how men often act like jerks, are bullies and treat women badly. Its message is actually age-old and classic; that men should act like… Read More »
I’m reading all this leading-edge news on LinkedIn, the WSJ, Bloomberg, CNBC, Forbes, you name it. All the experts seem strangely gleeful as they talk down the economy, stating with certitude that we’re headed full steam into a downturn. They don’t know exactly when but they’re almost sure it will be 2019. Don’t follow the leaders… Read More »
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