Furnish Facts and Photos!
If you want your campaigns and promotions to succeed, furnish the two things every marketing team or agency needs to do a bang-up job. Facts and Photos. That includes video. Of course, money can make the second thing happen but the facts (differentiated customer benefits) in most cases are contained in your head and in the experiences of your customers. It’s crucially important to articulate the factual or authentic benefit statements that set your brand apart from others.
“A picture is worth a thousand words” and so true! To learn what’s even more important about pictures when it comes to your brand, hop over to my article on LinkedIn to discover the plain truth about your marketing images.