Are you slowly killing your website?

Originally published in our email newsletter, this article raised awareness of how important it is to keep your web content alive and breathing! Have you ever been curious about the status of a company or associate you haven’t connected with in a while? If you’re like me, you go to their website for their latest information. Maybe… Read More »

People sell better than programs

  My recent experience with a few service related businesses is that making a massive shift away from traditional kinds of sales work over to inbound marketing and marketing automation does not always pay off. Too sudden of a change and too much change is not only time consuming, but also detrimental to sales. There… Read More »

The Marketing Power of Emotional Intelligence

This article was first published in the Chuck Sink Link Newsletter. Leadership skills include the ability to recognize how emotions are primal drivers of human decision and action. Great leaders do indeed have the ability to move people with conviction. The business world still has it’s share of fine leaders. They run companies with ethical… Read More »

First Impressions trump Cold Calls

They say “cold calling is dead” and they’re right from the traditional perspective; that is, calling a complete stranger, unexpectedly, for the sole reason that their company has money that you and your company need to operate. Every business needs customers to sustain financial viability so the primary purpose of sales calls is to get… Read More »

Who’s in command of your advertising?

SEM is advertising  for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how… Read More »

What does the brand command?

A company’s content and advertising messages can sometimes stray dangerously far from the spirit of its brand identity because something sounds wonderfully creative or there’s a desire to push someone’s idea. Perhaps there’s an enticing piece of potential business beckoning, so why not take a brand strategy diversion to go after it? Because doing so… Read More »

Wait, you better look at this!

By Chuck Sink Considering all of the messages bombarding you today, which ones will get you to stop and consider reading or watching to further investigate? The answer is unarguable: Those with headlines containing key words that are relevant to you right now. Publishing anything on the internet (or anywhere else) without first developing a… Read More »

LinkedIn Does its Job. What about you?

By Chuck Sink Marketing and selling on LinkedIn is a big deal for business today. Just about everyone in business is now on LinkedIn (over 300 million users) and most are staring at their screens thinking, “What am I supposed to do with this?” Salespeople who have moved away from cold calling are turning to… Read More »

5 Marketing Success Elements

By Chuck Sink Marketing gurus keep secrets better than any other kind of professionals. They know the secret to effective marketing and they must keep it secret. Why? Because if everyone in business learns the secret, their services will no longer be needed. However, most companies can’t afford the internal marketing staff required to keep… Read More »

Be a Marketing Mini-Me

By Chuck Sink Sales is tougher than it used to be, and for some, much tougher. Salespeople who keep selling the 20th century way are running into walls. These walls have been erected at many of the same prospect companies that used to have doors swing wide open. Quite literally, doors to lobbies with friendly… Read More »