Your Other Team

By Chuck Sink | March 30, 2019

They Have Your Back

Loyal employee engagement shores up company strength more than perhaps any other factor. That’s why it’s constantly on every responsible executive’s mind. Your team must execute your business operations with a purpose or your product and service quality will quickly slide downhill. Following the slide, morale sinks and you’ve got deeper problems.

We all need people to show up each day with an eager willingness to collaborate, do their part and be mutually rewarded by our companies’ success.

You can read a lot about employee engagement in comprehensive HR literature as well as top strategic business books. There’s another kind of human engagement that’s almost as vital to your business as that of your key employees. How are your relationships with suppliers and contractors? How’s your supplier engagement going?

“You didn’t build that!” (LOL)

If your company is like most, you probably don’t manufacture every product component or implement every service you deliver to your clients. At a minimum, you probably rely on parts suppliers or subcontractors, whatever your company does. What if suddenly, a couple of them decided they didn’t really care about your business, maybe ran into some issues and ceased to serve your “account.” What if that’s all you and your team were thought of by critical suppliers, an “account?”

The people who run the businesses you partner with need to be solidly grounded and totally dedicated to their clients’ needs. Simply stated, their people need to care about your people. And your independent contractors need to follow your directions as if you’re the boss. You need strong, trusted relationships with your “vendors.” I try to refer to each of my suppliers as a “business partner” or else simply by their name, and my clients get to know me on a personal level as we work together.

We’re (independently) in this together!

Who can say their business runs smoothly every single day? We all know the answer! Whenever my company has run into production or communication problems, every one of my reliable “business partners” has jumped in with both feet through the thick of the issue until it was solved. I’m extremely grateful for my contractor relationships. If you happen to be one of the men and women contributing your talents to our premium marketing services, thank you!

When you are experiencing challenges together with your solution partners, and you sense real dedication and mutual trust among yourselves, that’s engagement!

Call it vendor engagement, supplier engagement or business partner engagement, it’s priceless, just like earning and keeping the quality work of your best employees. Always remember to nurture your relationships for better engagement – both inside and outside your company.

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