Having “followers” in business is a good thing. And what are followers, exactly? Think of having fans interested in what you do, what you think and what you have to say. They would say positive things about and recommend your brand in a heartbeat. And they literally choose to “follow” you on social media because… Read More »
You’ve had a functioning B2B or local retail promotional website for years and suddenly a lightbulb goes off. “Why aren’t I selling these products as well as taking payments online?” What if you see your competitors offering eCommerce options for the same kinds of products & services that you provide? It might finally be time… Read More »
Every business evolves. Your company probably provides customers more now than it did at startup. You probably do things better than before. This evolution will continue if you are to succeed in a competitive world. Naturally, your sales and marketing messages must change over time to faithfully and accurately convey the value offered to your… Read More »
SEO and PPC – Prove It Locally before You Try Going National Technology enables more businesses to deliver services nationally over the internet or ship products across the country rapidly and affordably. Here’s a valuable online marketing tip for small business owners. Many today who have the ability to sell nationally think they can compete… Read More »
Let your creative team do their job! I’m following up a recent popular blog post that received more positive feedback than usual. Let’s listen to a nice local example of radio advertising. Here is a classic case of choosing something trendy and safe over something unexpected, funny and memorable. I trust my own opinions on… Read More »
One of my professors liked to say, “Business is people!” He often said it when he wanted to reduce student anxiety about jumping into the real world of professional work. The plain truth of that statement left an impression with me. Later in life I read the book, How to Make Friends and Influence… Read More »
Excellent Content Drives Marketing Enthusiasm When you produce a fantastic marketing piece based on an excellent value concept – a video, custom photo gallery, a song, a story, website redesign or full-blown ad campaign, you won’t need to worry about distribution. You will find a way to get it in front of people! The quality… Read More »
Creativity has little to do with craziness, chaos and hyper-exaggeration. It has everything to do with fresh, new and relevant ideas. Humor can add life to creativity because real humor stems from truth; from reality or it wouldn’t be funny. The national and global brand advertising agencies have allowed a whole legion of inexperienced and… Read More »
Guest post by Thom Stimpel, Proactive Business Improvements LLC COVID is likely to create a surge in small business start-up attempts and for some, these efforts will stem from misguided decisions. A number of glaring statistics illuminate why a start-up at this time may be risky and we’ll discuss the steps you can take to… Read More »
What’s App with That? This article stems from a current national discussion and I believe this discussion is culturally and economically crucial. In fact, I encourage you to discuss this topic with your colleagues and get to the heart of the matter for your business. We’re shifting our own “social media marketing” over to real… Read More »
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