Please sir, where is the treasure?

By Chuck Sink | December 17, 2011

Stop gushing your duplicated capabilities!

Please offer me a unique, valuable product and service I’ll find irresistible. Attraction works better than attempted persuasion. It’s best to lead with how treasureyou make the client’s life better and help him make more money!

Capabilities information is best provided upon customer requests. The client knows you have capabilities or he wouldn’t be on your website or talking with you to begin with. Let him decide to check out what you have to offer.

So first draw your customers deeper into your website or business discussion with something they want now instead of giving them an information dump of all the stuff that you and all your competitors have in your shops.

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