By Chuck Sink Ironically, business urgency usually puts on the breaks. A desperate need for revenue is never a good reason to add stress and anxiety to a devoted team. Your business is bound by the same principles as everyone else’s and the reason your competitor may be cleaning your clock today is because it’s… Read More »
Will Pinterest work for my business? By Amanda Fulling Several people have asked me if Pinterest is the “new” Twitter, or what is that new icon by Facebook and Twitter, that says Pin It? Would it work for my business? I am always trying to find ways to bring more exposure to my clients’ products… Read More »
A case study in exponential Facebook Business Page growth By Chuck Sink There is a local furniture retailer with three stores located within a 50 mile radius of each other. This family business has been successful over the years using tried and true advertising and discount promotions to drive store traffic. They are known throughout… Read More »
By Chuck Sink There is an amazing online social network platform that illustrates the full spectrum of human intelligence from brilliance to idiocy and it’s called Twitter. I’ll focus on the brilliance side in this article. However, it’s worth noting that the most inane and shockingly stupid comments human beings are capable of stating are… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share… Read More »
Stop gushing your duplicated capabilities! Please offer me a unique, valuable product and service I’ll find irresistible. Attraction works better than attempted persuasion. It’s best to lead with how you make the client’s life better and help him make more money! Capabilities information is best provided upon customer requests. The client knows you have capabilities… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here Call it a feature article, a white paper or a blog post. Maybe your written wisdom is a work of art like a tribute, reflection or poem. Whatever it is, if it’s thoughtful, articulate and valuable to an audience, it’s an asset and should be… Read More »
Positioning matters more than ever! By Chuck Sink Subscribe to my newsletter by clicking here A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She’s a Lifestyle and Brand Communications Intern at… Read More »
It’s stuffy inside the box! By Chuck Sink Subscribe to my newsletter by clicking here When scanning Linkedin and job posting sites for various marketing and business development positions, it becomes clear that corporate recruiters, HR departments and staffing firms are only interested in candidates who… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here When you hear about a system or method for achieving a lifetime of wealth and happiness, run away fast! Most if not all such systems are based on the same flawed premise: that because you have the power to direct and control your thinking (nearly… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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