Reverse engineer your website design

Typical small business web design scenario:  Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive.  Together you look… Read More »

Create your OWN content!

“Wow, this is great stuff. I’m so glad I discovered this solution. I need to call these guys!”   This very thought goes through the mind of your prospects after you share a great blog article from someone else’s website. If the article is relevant to their needs, your prospects will be immersed in someone… Read More »

The Dreaded Conference Call

Remote electronic conferencing has not advanced as far as technology could potentially take it. While high end telepresence systems are impressive, they’re outside the feasible cost range for small businesses – still! Most of us are stuck with browser based online meeting tools with often cumbersome and buggy conference call hookups by phone. Screen sharing is… Read More »

I know your customers. They’re social!

One of the definitions of “referral” could be: easy sale. Socially interactive websites generate more referral traffic. People share what they like with their friends and associates. You know they do because you and I do it all the time. When you think about it, everything positive in your business is the result of a… Read More »

Entertain Google!

Google likes websites with a pulse! Google gets bored and turns away from old content just like you do. That’s why their spiders or “bots” are always out crawling through websites, including yours, looking for the latest relevant information that their consumers (most people) are seeking. What’s new? When you ask that simple question, you… Read More »

Are you slowly killing your website?

Originally published in our email newsletter, this article raised awareness of how important it is to keep your web content alive and breathing! Have you ever been curious about the status of a company or associate you haven’t connected with in a while? If you’re like me, you go to their website for their latest information. Maybe… Read More »

People sell better than programs

  My recent experience with a few service related businesses is that making a massive shift away from traditional kinds of sales work over to inbound marketing and marketing automation does not always pay off. Too sudden of a change and too much change is not only time consuming, but also detrimental to sales. There… Read More »

The Marketing Power of Emotional Intelligence

This article was first published in the Chuck Sink Link Newsletter. Leadership skills include the ability to recognize how emotions are primal drivers of human decision and action. Great leaders do indeed have the ability to move people with conviction. The business world still has it’s share of fine leaders. They run companies with ethical… Read More »

First Impressions trump Cold Calls

They say “cold calling is dead” and they’re right from the traditional perspective; that is, calling a complete stranger, unexpectedly, for the sole reason that their company has money that you and your company need to operate. Every business needs customers to sustain financial viability so the primary purpose of sales calls is to get… Read More »