One of the definitions of “referral” could be: easy sale. Socially interactive websites generate more referral traffic. People share what they like with their friends and associates. You know they do because you and I do it all the time. When you think about it, everything positive in your business is the result of a… Read More »
Google likes websites with a pulse! Google gets bored and turns away from old content just like you do. That’s why their spiders or “bots” are always out crawling through websites, including yours, looking for the latest relevant information that their consumers (most people) are seeking. What’s new? When you ask that simple question, you… Read More »
Originally published in our email newsletter, this article raised awareness of how important it is to keep your web content alive and breathing! Have you ever been curious about the status of a company or associate you haven’t connected with in a while? If you’re like me, you go to their website for their latest information. Maybe… Read More »
My recent experience with a few service related businesses is that making a massive shift away from traditional kinds of sales work over to inbound marketing and marketing automation does not always pay off. Too sudden of a change and too much change is not only time consuming, but also detrimental to sales. There… Read More »
This article was first published in the Chuck Sink Link Newsletter. Leadership skills include the ability to recognize how emotions are primal drivers of human decision and action. Great leaders do indeed have the ability to move people with conviction. The business world still has it’s share of fine leaders. They run companies with ethical… Read More »
They say “cold calling is dead” and they’re right from the traditional perspective; that is, calling a complete stranger, unexpectedly, for the sole reason that their company has money that you and your company need to operate. Every business needs customers to sustain financial viability so the primary purpose of sales calls is to get… Read More »
SEM is advertising for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how… Read More »
A company’s content and advertising messages can sometimes stray dangerously far from the spirit of its brand identity because something sounds wonderfully creative or there’s a desire to push someone’s idea. Perhaps there’s an enticing piece of potential business beckoning, so why not take a brand strategy diversion to go after it? Because doing so… Read More »
By Chuck Sink Considering all of the messages bombarding you today, which ones will get you to stop and consider reading or watching to further investigate? The answer is unarguable: Those with headlines containing key words that are relevant to you right now. Publishing anything on the internet (or anywhere else) without first developing a… Read More »
By Chuck Sink Marketing and selling on LinkedIn is a big deal for business today. Just about everyone in business is now on LinkedIn (over 300 million users) and most are staring at their screens thinking, “What am I supposed to do with this?” Salespeople who have moved away from cold calling are turning to… Read More »
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