By Chuck Sink Money is often the last thing that comes up in business dealings because many people are afraid of broaching the subject. Why? Because before price is discussed, eyes are wide open to opportunities. People are eager to talk about the mutual benefits of working together, or they can envision how a new… Read More »
By Chuck Sink Seth Godin is one of the most brilliant and prolific business thinkers of our time. He understands human motivation and behavior. That’s why I go to him for ideas. You might say I’m in his “tribe.” I choose to follow him because his ideas are valuable to me. And I’m a customer, having… Read More »
By Chuck Sink According to the SBA, over 70 percent of registered American businesses are sole proprietorships. The vast majority of these businesses have one employee, the sole proprietor himself or herself. They are the self employed. The “one man band” industry is big, and more lucrative than many sales people may realize. It may… Read More »
By Chuck Sink 1. You may not realize it but you are a brand manager. If you’ve experienced any kind of success in business and professional life it’s because you’ve managed your brands by communicating with people in a way that supports what your business stands for and why it’s valuable to your customers. Your… Read More »
We hear it a lot and it’s generally a good thing – “Paying it forward.” It’s a common mantra in BNI networking meetings: “Givers gain.” Both of those ideas are fundamentally flawed because there is a built in quid pro quo. Paying it forward means prepayment for something your expect to receive in… Read More »
The best redundancy in marketing: Relevance matters! One key word or turn of a phrase in the subject line catches your eye as you go through the daily delete routine in your email. You “mark as unread” so you’ll go back to it. A similar thing happens as you glance at the notifications on your phone. Someone… Read More »
Creating and delivering great content is heavy lifting. It’s hard. That’s why so few businesses do it well. A content marketing strategy won’t work unless there is a total commitment to a strategy, and sustaining the effort for the long haul with consistency. The inbound marketing model is working well for the companies that have… Read More »
Winning a new business contract is reason for celebration and there is usually a “honeymoon” period after two companies work together for the first time. Both the client and vendor are excited and anticipate positive changes resulting from a new supplier – customer relationship. Good social chemistry between firms is usually a strong factor in… Read More »
By Chuck Sink We can all understand why some executives need to protect themselves from interruption and time wasters. But anyone in sales, which includes most CEOs, should be accessible because the public at large includes all potential customers and other opportunities. A company to remain nameless lost my potential referral this week and a smaller,… Read More »
By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?” That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I… Read More »
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Sunapee, NH 03782
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