Google gets bored and turns away from old content just like you do. That’s why their spiders or “bots” are always out crawling through websites, including yours, looking for the latest relevant information that their consumers (most people) are seeking.
What’s new? When you ask that simple question, you really do want to know the answer because what’s old is irrelevant. Is there anything less interesting than old news; stuff you seen and heard before?
Frequently updating website content tells the search engines that you are at least an active publisher of information. The more relevant the information is to your business category, and the more valuable it is to your target audience, the better Google and other search engines will rank your pages organically. Provided that your website is coded well enough, quality content is pure SEO gold.
The more often you add fresh, high quality information to your website, the more Google’s crawlers will come back around to see what’s new. As that new content is determined to be relevant and valuable to searchers, Google will index it and raise your pages’ visibility. They are looking for authoritative sites that will deliver the right information to the searcher. Freshness and frequency combined with relevance and quality build authoritative status into your website. Again, this is SEO gold!
Effective SEO is not complicated but it’s extremely competitive. Maybe we should just leave it at that.