Brand Value Lessons Learned The priceless value of a brand is well understood by most enterprise and big business leaders. Gap, Bud Light, Jaguar, Cracker Barrel… The list goes on for companies whose leadership made either misguided or pride-filled decisions about brand strategies and paid the price. Extend your brand’s message to new and diversified… Read More »
Comparing AI Content to Authentic Human Creation I’ve been using AI in marketing work since spring 2023 – about as long as anyone else who’s not directly involved in technology development. There are many in my field who have more experience and do more with it than I, but I work with AI enough to… Read More »
The first mistake in advertising is saying too much. Company leaders and sales teams want every potential customer to know everything they can do. My own associates sometimes make this mistake as I often have, because we all have a strong desire to grow our businesses. Growth results from value delivered with singular focus and… Read More »
Video has become the expected norm for content that engages online audiences, so how can you jump into video production and run with the best? Context is Everything! First ask yourself, will my video be viewed in the context of spontaneity, storytelling, brand-building, promotion, or as a public announcement? This consideration will determine how much… Read More »
Almost every cold email or LinkedIn spam that I receive assumes I want to “scale my business.” There’s a notion that every entrepreneur’s dream and duty should be to “grow at scale.” What the heck is scale? Blind Ambition You hear about growth rates of triple, 5x, 10x, “add a zero” and the like. Sounds… Read More »
Small businesses are getting more educated about targeted display advertising opportunities out there and some are getting fine results by telling their whole story at a glance. I’ve been hearing from clients and other connections who’ve discovered the real power and cost-effectiveness of today’s sophisticated digital platforms. And I’ve also heard from countless small business… Read More »
Your marketing content – text, videos, photos, illustrations… everything – should light up the screen and get noticed… or does it get scrolled past in a sea of mediocrity? Relying too much on your cell phone and “free” digital platforms gets a lot of small businesses in trouble – trouble from competitors who are serious… Read More »
Your business might be in Vermont, but your lowest hanging fruit might be in Washington DC or certain neighborhoods of New York City or perhaps even Miami. Local ad targeting can get your brand noticed and purchased in very specific places. Whom do you need to reach? Where do they live and what channels are… Read More »
Always remember that your logo is only a visible part of your brand. The brand’s essence and power are in the minds and hearts of your audience. Branding a new company or rebranding a legacy business is never a one and done exercise. Authentic branding is day to day, ongoing and progressive. Creating a brand… Read More »
Pick up the phone and get it done now. Or send an email and wait. Does sending an email put the ball in their court or does it expose your procrastination? Of course, it depends on the situation, and it’s important to prioritize our communications. The person asking this is a huge fan of email.… Read More »
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Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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