The first mistake in advertising is saying too much. Company leaders and sales teams want every potential customer to know everything they can do. My own associates sometimes make this mistake as I often have, because we all have a strong desire to grow our businesses. Growth results from value delivered with singular focus and… Read More »
Video has become the expected norm for content that engages online audiences, so how can you jump into video production and run with the best? Context is Everything! First ask yourself, will my video be viewed in the context of spontaneity, storytelling, brand-building, promotion, or as a public announcement? This consideration will determine how much… Read More »
Almost every cold email or LinkedIn spam that I receive assumes I want to “scale my business.” There’s a notion that every entrepreneur’s dream and duty should be to “grow at scale.” What the heck is scale? Blind Ambition You hear about growth rates of triple, 5x, 10x, “add a zero” and the like. Sounds… Read More »
Small businesses are getting more educated about targeted display advertising opportunities out there and some are getting fine results by telling their whole story at a glance. I’ve been hearing from clients and other connections who’ve discovered the real power and cost-effectiveness of today’s sophisticated digital platforms. And I’ve also heard from countless small business… Read More »
Your marketing content – text, videos, photos, illustrations… everything – should light up the screen and get noticed… or does it get scrolled past in a sea of mediocrity? Relying too much on your cell phone and “free” digital platforms gets a lot of small businesses in trouble – trouble from competitors who are serious… Read More »
Your business might be in Vermont, but your lowest hanging fruit might be in Washington DC or certain neighborhoods of New York City or perhaps even Miami. Local ad targeting can get your brand noticed and purchased in very specific places. Whom do you need to reach? Where do they live and what channels are… Read More »
Always remember that your logo is only a visible part of your brand. The brand’s essence and power are in the minds and hearts of your audience. Branding a new company or rebranding a legacy business is never a one and done exercise. Authentic branding is day to day, ongoing and progressive. Creating a brand… Read More »
Pick up the phone and get it done now. Or send an email and wait. Does sending an email put the ball in their court or does it expose your procrastination? Of course, it depends on the situation, and it’s important to prioritize our communications. The person asking this is a huge fan of email.… Read More »
Who are the “better customers?” They are the ones who fit well and last long. Better customers are clients who searched for what they need, found your brand, and found it attractive. They enjoy a good relationship and much prefer to do business with you over your competitors. Promotion This is why marketing driven leads… Read More »
If your business sells big ticket items or services, there’s a good chance that you have a salesperson, or several. These professionals need to have the skills to close new business, or they drain resources. If you want SEO to work for your sales-driven business, good closers are needed for the website-generated leads. The Advantage… Read More »
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Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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