Your marketing content – text, videos, photos, illustrations… everything – should light up the screen and get noticed… or does it get scrolled past in a sea of mediocrity?
Relying too much on your cell phone and “free” digital platforms gets a lot of small businesses in trouble – trouble from competitors who are serious about their brand image and invest in high quality content that delivers results.
Now let’s talk about consistency. Are all of your sales and marketing messages aligned, targeted, and value focused to consistently deliver that clear differentiator of yours. You do have one, right?
Marketing Content Assets – How Valuable?
The following questions are designed to help you think clearly about the value of premium quality content. Once you understand why every successful business cares about its name, image and brand perceptions in the market, you’ll naturally gravitate toward a high-quality mindset and better marketing executions.
Ask Yourself…
- Who would watch your company videos? What ideas would grab them? What about cinematic quality?
- How’s your photography? When was the last time you had a professional photographer in for a few hours or a day?
- Does your graphic designer really understand your business and connect concepts visually?
- Are you excited to share links to your website? Do you have landing pages that actually produce leads?
- Is your website found through customer-centric keyword searches?
- Who in your organization can write to convey your value proposition concisely and with flair?
- Does your agency really understand you and what’s important to you, your customers and your team?
What your marketing says about you should be precisely what you say about you! As business leader, you already know how your clients get a ton of value from you. Potential clients need to know this!
Affordable High-Quality
Our Portfolio contains numerous examples of small business websites, videos, social media and digital marketing campaigns that show you what can be done to help small businesses compete with the big players in their markets.
See the Content
A lot of small business owners tend to struggle first with exactly how to position their companies’ messages, and second, finding either a team member or partner who listens, understands, and then knows how to convey the value to prospective customers.
If you’re ready to grow your business by showing the market just how good you really are, then maybe you need to invest in a campaign that will clearly do that.
