By Chuck Sink I must give credit to my friend and fellow entrepreneur, the founder of The Giant Game Company, for the title of this short article. We were talking the other day about changes going on in his target markets and how he has successfully responded to their shifting needs. “The market made me do… Read More »
By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most… Read More »
By Chuck Sink I will need several business services and products to continue growing my business and many of them I don’t need now, or I can’t afford them yet. That’s why I want you to keep in touch so I won’t forget you. One of the most common mantras you will hear from seasoned… Read More »
By Chuck Sink We all want to make money, earn money, save money. Make no mistake. If you want to design and build the physical manifestation of your dreams, all it takes is money. So how do you view cash, the most liquid form of money? For any business, having sufficient cash on hand keeps operations running.… Read More »
By Chuck Sink I have a one-year business plan in place. It’s a blueprint for a successful year of growth. A reasonable goal has been set and an activity plan following a proven strategy will be implemented. It’s my plan and I’m sticking to it! If we all have an intelligent, ethical strategic plan requiring… Read More »
By Chuck Sink There’s a topic one of my business consulting clients brings up in his talks. He does so tactfully and with quiet conviction. It’s a soft topic, ignored with hard consequences. For me and I suspect most people, there are certain individuals we look up to and genuinely admire. Sometimes I marvel at… Read More »
Go outside and play! By Chuck Sink Hitting the road for events and field appointments burns more time than anything else in business. You might feel more productive in the office analyzing CRM data, having meetings or constantly tooting your own horn on your own social channels. There in the comfort of home base you… Read More »
By Chuck Sink Your business needs a positioning statement because your target audience wants to know what your brand stands for. If there is one thought or word you want people to associate your business with in their minds, what is it? Before you write your Positioning Statement, clearly define your target audience. For example,… Read More »
By Chuck Sink Happy Thanksgiving! Sounds a little hollow at this point doesn’t it? I received quite a few Thanksgiving email greetings this year. I read every one of them and gave a mental kudos to the companies who took time to send me the message. I replied to a few of them and it… Read More »
By Chuck Sink Go ahead and “work your magic.” Savor those words coming from clients because they prove that you’ve earned their professional trust. Work your magic – that’s a powerful statement! For the person who wants you to work it, your magic is to them accomplishing an impossible task for which they’ll pay you.… Read More »
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Phone: (603) 345-7223
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Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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