Keep Your Brand Promise Clear

Your Brand Promise at Ground Level Does your brand promise too much? One of the most repeated rules of marketing is to sell the good result, not the product. Rather than extoll product features and service excellence, show and tell consumers how their life gets better as a result of a purchase. This idea can… Read More »

5th Annual Leads & Leaves Networking Event

Lunch, Networking and Fall Colors Date & time:  Thursday, October 10, 2024 | 12:00 – 2:00 PM Location:  3 Timmothy Road, Sunapee, NH Complimentary light lunch & beverages Round robin and open networking Enjoy lunch and a short, scenic hike with other businesspeople! Dress for fall weather. Wear your hiking shoes. Registration is required. To… Read More »

Discovering the New Media

Retiring the Old The new media we discuss here isn’t as technologically new as you may be thinking. But there’s a new and growing trend toward an underused digital media resource. Ever feel a pang of guilt when realizing you’ve been glued to a screen for 20 minutes and gained nothing? That’s how I feel… Read More »

Networking is Direct Marketing

Networking and Direct Marketing may be thought of as completely different areas of business but when you marry them together, magic happens. There’s a craving for authentic human interactions in business dealings. I know this because I see relationships develop and grow whenever I’m at an in-person networking event or business meeting. People are glad… Read More »

Make Your Marketing Emails Deliver

Authentic marketing emails are becoming rarer and rarer. I’d like to acknowledge the many fine emailers out there. I remain subscribed to a good number of newsletters and promotional emails I don’t ever remember subscribing to because I get value or interesting ideas from them. To you I say keep it up! Then there are… Read More »

Budgeting for Marketing: a metaphor that works!

Effective budgeting for marketing is like driving a car, especially when it comes to using the gas pedal. Think about it. First of all, and from my experience, small business owners are notorious for treating marketing budgets with a bit of disdain instead of confidence. This is because marketing is seen as a discretionary expense item… Read More »

Regional Brands Going Local

Gaining Market Share – One Local Market at a Time Ever wonder why you see so many national or regional brands show up in Google searches for local businesses? In short, it’s because they want to, and they can. They don’t just show up in Google, but they construct buildings, rent offices and put up… Read More »

Let ChatGPT Handle It!

No, don’t. Use your noggin like every wise teacher always told you. We got here fast, didn’t we? Suddenly we live in a world where you don’t have to do any hard intellectual or investigative work, and you can’t be sure what’s real or rendered in your media feeds. Just a heads up for what’s… Read More »

Know Your SEO in 2023

Do you know your SEO in 2023? You will in a few minutes. Search Engine Optimization (SEO) enables your website content to be given situational context, then indexed and ranked in authority for searchers of information. I think we all know that. But did you know… “Prioritizing valuable content is the key ingredient to success…… Read More »