Typical small business web design scenario: Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive. Together you look… Read More »
“Wow, this is great stuff. I’m so glad I discovered this solution. I need to call these guys!” This very thought goes through the mind of your prospects after you share a great blog article from someone else’s website. If the article is relevant to their needs, your prospects will be immersed in someone… Read More »
Google likes websites with a pulse! Google gets bored and turns away from old content just like you do. That’s why their spiders or “bots” are always out crawling through websites, including yours, looking for the latest relevant information that their consumers (most people) are seeking. What’s new? When you ask that simple question, you… Read More »
The best redundancy in marketing: Relevance matters! One key word or turn of a phrase in the subject line catches your eye as you go through the daily delete routine in your email. You “mark as unread” so you’ll go back to it. A similar thing happens as you glance at the notifications on your phone. Someone… Read More »
Creating and delivering great content is heavy lifting. It’s hard. That’s why so few businesses do it well. A content marketing strategy won’t work unless there is a total commitment to a strategy, and sustaining the effort for the long haul with consistency. The inbound marketing model is working well for the companies that have… Read More »
By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like… Read More »
By Chuck Sink It can be the very best idea you ever had; one that will change everything and lead to fortunes… And it’s gone, probably forever! This article is not what I had in mind to write about earlier this week. A flash of brilliance hit me while driving and I was so excited… Read More »
By Chuck Sink While analyzing the reports from our first round of email newsletters, my client instinctively knew where to focus on improving open rates and conversion results. Before I could begin to demonstrate my experience in this area, the client was already talking about the subject line and the newsletter content itself. The other… Read More »
By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and… Read More »
By Chuck Sink Twitter is the place where industry thought leaders, celebrities and other news makers break their ideas on the public scene first. It’s the place to chronicle short bursts of thought, leading followers and the online public to a new video, website, landing page, blog post, news article or single idea. Twitter has… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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