A Faster, Better Approach to Branding
Startups build brand strategies into their business plans. Established companies review their brand strategy every few years and if needed, retool and rebrand to suit changing markets. It should be obvious that branding is an essential element in any successful business plan.
Some may think of branding as a time-consuming exercise and added cost on top of already expensive marketing programs. When talking about traditional branding strategies, they’re right!
Did you know…?
You can save time and money on branding while making your brand stronger at the same time.
Branding is an effort that can be blended with a concrete initiative such as a new business card, brochure, ad campaign or website design. This makes sense because you can see the brand come alive in its first execution, even in the development phase.
Branding is included!
If your website designer happens to be a trained and highly experienced brand strategist, then maybe you could expect branding or rebranding to be included in your web design project. Your branding strategy can be naturally integrated into the process rather than extra work added on to the job. This happens to be one of our firm’s key differentiators.
We designed a new brand concept concurrently with a website project for a Massachusetts retailer & distributor. By integrating this creative work, the client saved a ton of time and money while launching an entirely new, fresh and lively brand that’s growing and has become quite popular in the local market.
If your brand identity is drab or outdated, we will help you improve its look and feel as well as its relevancy in any project we touch.
Is It Time for Rebranding?
Do you own or manage a small business? Does it make sense to hire a branding agency when you can work with a senior brand strategist in the design and launch of a new marketing piece?
More Branding Success Examples
- How about a refreshed brand identity without paying for an expensive branding strategy? This client just got one and loves it! Click to experience their brand powered on!
- Another client never asked for a brand strategy but did indeed rebrand their company just by hiring us to design business cards, truck signage and a new website.
- And for another client, a new website design project morphed their brand into a completely refreshed image and identity in all of their other marketing communications.
- We transformed a CPA’s brand from “bookkeeper & tax preparer” to “trusted CPA and business advisor” with a new website. The client described her experience this way: “Thanks for coordinating the website. It is by far the best one I’ve ever had, and it sends the right message about what my business is all about.”
Does your business look, sound and feel the way you want it to? Want to feel great about your brand? Project-integrated branding might be ideal.
Redesign your website, brochure or ad for the price you would expect to pay and you will receive a professional brand strategy review and upgrade free.
Click to get started! Or, just call 603-345-7223 to talk with a senior brand strategist and design expert.