Tag Archives: website design

Turn the brand power ON!

A Different Approach to Branding Startups build brand strategies into their business plans. Established companies review their brand strategy every few years and if needed, retool and rebrand to suit changing markets. It should be obvious that branding is an essential element in any successful business plan. Some may think of branding as a time-consuming […]

Reverse engineer your website design

Typical small business web design scenario:  Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive.  Together you look […]