Category Archives: Website Design

Keep marketing simple!

For marketing communications, keep complexity and sophistication in storage. There are those in business who relish sophistication in processes and systems. The more thinking and creative engineering that go into technology, products and services, the better they will perform (or be perceived to perform). But when it comes to marketing, sophisticated ideas just muddy up […]

Website Project Management – Keys to Collaboration

Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI.   Building a website that makes money needs to be […]

Reverse engineer your website design

Typical small business web design scenario:  Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive.  Together you look […]