Category: Brand Strategy

Refresh Your Brand Commitment Now

You have a beacon that helps provide sound direction for everything good that you do. Your company’s guiding principles stem from this guiding light. You have the choice to trust your God-given light and remain true to it or let cultural and societal winds blow your business practices around in their chaotic and whimsical directions.… Read More »

Your Best Marketing Strategy Calls Your Own Flock

“I know I’ll find you somewhere… somewhere you can hear my voice…” While this may sound like a 1988 Moody Blues song, it’s really a promise and a commitment you can make to your market. As the market responds, your services provide more value to customers as your business becomes more profitable. Meet Tim, Dan,… Read More »

The Story Behind Brand Storytelling

How Storytelling Works (Very Well!) Storytelling is a lot more than a marketing buzzword. Stories have mind-attracting power and are like personal guides leading readers and listeners to the prize of knowledge, the satisfaction of curiosity and the fulfillment of desires. Marketers who effectively apply storytelling have real-life success stories of their own to tell.… Read More »

Get a premium brand identity without “branding!”

A Faster, Better Approach to Branding Startups build brand strategies into their business plans. Established companies review their brand strategy every few years and if needed, retool and rebrand to suit changing markets. It should be obvious that branding is an essential element in any successful business plan. Some may think of branding as a… Read More »

Your Brand – Is it Real? Does it Matter?

Branding:  Strategic, Authentic, Understood, Implemented and Bought Most brands fall short of complete authenticity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 7 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »

Lead Generation or Seed Germination?

Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »

Congruence of Branding and Experience is Sales Power!

“Do this and you will succeed.” That’s the general implication behind just about every performance coach’s or personal trainer’s program. Following the suggestions in this post may be as close as I can come in a marketing blog to saying: Do this and you will succeed! Consistency is a term very often used by marketers… Read More »

The Formula for More Business with Less Stress

Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even… Read More »

Change your words to grow your business!

If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new… Read More »

Narrow Your Audience Down for Profits to Go Up

When I say “your best customer” or “your ideal client,” who comes to mind and why? What kind of customers are your most profitable and what makes the relationship work so well for both parties? I’ll bet it has a lot to do with trust and consistent fulfilment of that trust – order after order… Read More »