Category: Social Media

World, now hear this! Tweet…

By Chuck Sink Twitter is the place where industry thought leaders, celebrities and other news makers break their ideas on the public scene first. It’s the place to chronicle short bursts of thought, leading followers and the online public to a new video, website, landing page, blog post, news article or single idea. Twitter has… Read More »

Social Media is overrated. Build your email list!

By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters.… Read More »

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business… Read More »

Marketing Mistake: Focusing on Social Media

By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »

Cheap Noise is Getting Out of Hand

By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is… Read More »

The Story of Networking and Valuable Content

By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to… Read More »

Good Content Clears away Clutter

By Chuck Sink Has a headline or subject line ever grabbed your attention and then everything else in your world disappeared for several minutes while you voraciously read a good article? Did your current project take a back seat while your mind relentlessly pursued more information in the article? Perhaps you stopped and wrote a… Read More »

The Market Made Me Do It!

By Chuck Sink I must give credit to my friend and fellow entrepreneur, the founder of The Giant Game Company, for the title of this short article. We were talking the other day about changes going on in his target markets and how he has successfully responded to their shifting needs. “The market made me do… Read More »

Positioning: Relax, the sale is yours.

By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most… Read More »