By Chuck Sink
In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters.
By striving to share useful information with my audience, the vast majority of you opt to stay on the mailing list. You allow me to drop in once a week or so because there is some value for you in most of the articles. You all remember that my business is here in case you ever need it.
So here’s the value for today: Social media is not the be all, end all and I’m here to tell you that you don’t have to worry about it. Email marketing is still the best deal going. You should indeed establish an active digital social presence but there is no need to obsess over whether you’re doing it as well as your competition. The value of social media is overrated unless you value what other people in your market have to say. It’s a much better tool for learning than for promoting, so relax if you’re anxious about your social media strategy. Build your email list instead.
Shift your focus to what works: personal relationship selling and networking. Email is a fine tool for keeping your relationships alive and staying relevant in your target market with regularity and consistency. It’s also the best way to market events and put butts in seats if that’s your goal. Social media can be an effective augmenter to extend the reach of email based campaigns.
Here’s a more extensive article about why Email is Crushing Twitter and Facebook for Revenue Generation, ironically from Social Mediopolis – The Capitol of Social Media!
Now that social media marketing has been around for a while, “the jury is still out” but is starting to come around to reality and the honeymoon is definitely over. Here’s a fascinating article summing up a survey of top North American marketers: The Declining Value of Social Marketing