Small business owners often push back on my recommendation for building and maintaining a blog. I’ve often heard, “Nobody reads blogs…” Wait, nobody? Am I a nobody? Yes, people do read blogs, and not just people. Google, ChatGPT and every search and AI generative engine reads blogs. These machines have learned a lot from… Read More »
If your business sells big ticket items or services, there’s a good chance that you have a salesperson, or several. These professionals need to have the skills to close new business, or they drain resources. If you want SEO to work for your sales-driven business, good closers are needed for the website-generated leads. The Advantage… Read More »
Do you know your SEO in 2023? You will in a few minutes. Search Engine Optimization (SEO) enables your website content to be given situational context, then indexed and ranked in authority for searchers of information. I think we all know that. But did you know… “Prioritizing valuable content is the key ingredient to success…… Read More »
To get the most out of any media channel or public space, it’s usually necessary to invest some money in it. Then you need to keep your messages consistent. Certainly, this is true of Social Media now as well as in Google if you want to immediately drive targeted visitors to your site. And even… Read More »
One of my valued colleagues tweeted out a provocative blog post that got my juices flowing and here I paraphrase the essence of it: Forget your friends’ advice. Just Google it! Do you need a certain product or service about which you know little? If so, Google wants you to ignore your friends and pay… Read More »
The internet is a hyper-competitive marketplace. Your website is one among billions. In your business category, it’s one among hundreds or thousands, all competing for the same peoples’ attention. Search Engine Optimization (SEO) and marketing make your website do what you want it to do: let people find you for the reasons you want to… Read More »
Google likes websites with a pulse! Google gets bored and turns away from old content just like you do. That’s why their spiders or “bots” are always out crawling through websites, including yours, looking for the latest relevant information that their consumers (most people) are seeking. What’s new? When you ask that simple question, you… Read More »
Creating and delivering great content is heavy lifting. It’s hard. That’s why so few businesses do it well. A content marketing strategy won’t work unless there is a total commitment to a strategy, and sustaining the effort for the long haul with consistency. The inbound marketing model is working well for the companies that have… Read More »
Guest post by Jonathan Parker There are always people out there looking to make quick money with services based not on uncompromising quality but minimalism or mediocrity. Search Engine Optimization (SEO) is no different of an industry. I learned years ago that there is this “website designers vs. SEO” mentality. For real results, SEO must… Read More »
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