Organic SEO in 2018

By Chuck Sink | October 24, 2018

To get the most out of any media channel or public space, it’s usually necessary to invest some money in it. Then you need to keep your messages consistent. Certainly, this is true of Social Media now as well as in Google if you want to immediately drive targeted visitors to your site. And even many of those “targeted” visitors can wind up being “tire kickers” or they may find your site out of context because of industry-specific terms or keyword confusion.

When you understand the pitfalls, paid search can boost web traffic and sales very quickly when properly executed. In the world of paid online advertising, you need to understand the Google platform and this is best reserved for specialists. It also takes a significant ad budget to generate enough clicks to make paid search pay off.

Great SEO Results – Naturally

But today we’re focusing on Organic SEO, that is unpaid, high internet search engine optimization results based on the structure and content of your website. The good news is, your website can rank and perform highly in search engines if you simply do a good job with your website development and content quality as well as keep it maintained!

Many businesses are in a position to forego the high cost of a Google Ads campaign if they don’t need to push results immediately but instead want to grow their inbound leads and sales results over time. With a little patience and conscientious website development & maintenance, Google, Bing, Yahoo, etc. will start to visibly deliver your website to people searching your site’s keywords and phrases. This process may only take several months or a year to start showing impressive results!

Your site’s organic ranking will get higher and higher as your content quality improves and more people reach your site through searches and link referrals.

Content Relevancy and User Experience

The ticket to high organic search engine ranking is the situational and contextual relevancy of your site’s content to an established industry or the specific needs of a target market. Another critical factor is the quality of user experience (UX). The time people spend on your website; how they interact with it and download information can affect search ranking considerably.

Ask yourself these crucial UX questions: Do people who search for your product & service expertise get rewarded when they land on your website? Just how authoritative is your site’s content when judged by an objective marketplace? How well do your competitors’ sites stack up against yours? Are you envious of competition websites? How current is your information? How quickly do you respond to the market with updated content about technology changes or new trends? Do you have an active blog with videos, downloadable content and easy contact forms?

You know what the answers to the above questions should be. All you need is some focused dedication and your website will generate the inbound leads your company needs to keep growing.

High organic search engine performance is reserved for the businesses that take their websites seriously and continually maintain them. It’s really that simple.

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