Category Archives: Public Relations

Cash: King, Master or Servant?

By Chuck Sink We all want to make money, earn money, save money. Make no mistake. If you want to design and build the physical manifestation of your dreams, all it takes is money. So how do you view cash, the most liquid form of money? For any business, having sufficient cash on hand keeps operations running. […]

Marketing is Field Work

Go outside and play! By Chuck Sink Hitting the road for events and field appointments burns more time than anything else in business.  You might feel more productive in the office analyzing CRM data, having meetings or constantly tooting your own horn on your own social channels. There in the comfort of home base you […]

What is your Positioning Statement?

By Chuck Sink Your business needs a positioning statement because your target audience wants to know what your brand stands for. If there is one thought or word you want people to associate your business with in their minds, what is it? Before you write your Positioning Statement, clearly define your target audience. For example, […]

Always Maintain the Foundation

By Chuck Sink Happy Thanksgiving!  Sounds a little hollow at this point doesn’t it? I received quite a few Thanksgiving email greetings this year. I read every one of them and gave a mental kudos to the companies who took time to send me the message. I replied to a few of them and it […]

Company Culture is a Success Indicator

By Chuck Sink I’m a longtime student of branding and I’ve learned that organizational culture – company culture is the cornerstone of strong brands like Apple. The companies doing best in every market are the ones known for building cultures that attract the best people. Dyn in Manchester, NH and PixelMedia in Portsmouth, NH are two fine examples in […]