Category Archives: Public Relations

Make things easy for customers and they’ll help you grow!

By Chuck Sink We can all understand why some executives need to protect themselves from interruption and time wasters. But anyone in sales, which includes most CEOs, should be accessible because the public at large includes all potential customers and other opportunities. A company to remain nameless lost my potential referral this week and a smaller, […]

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business […]

Marketing Mistake: Focusing on Social Media

By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big […]

Social Responsibility or Common Sense?

By Chuck Sink This article may start out sounding like a sermon but it is more of an observation. Hire the best suited people you can find for the various roles in your organization. Pay fair and equitable wages for work performed. Provide the best possible training and working conditions for your employees. Be sensitive […]

Crack a Few Shells to Get Food for Thought

By Chuck Sink The default position of almost every corporate communication decision is the watered down, safe, politically correct version of the story. Unfortunately, that’s the bogus version. The risk of offending one vocal audience member has executives cowering in fear of the social and political mobs. Honesty and truth are hiding in the minds […]

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to […]

When you ASSume…

By Chuck Sink The day before a recent holiday which many love to celebrate, I wanted to ordersomething nice for my wife so I called the store of one of my networking contacts. This store owner and I had developed a typically nice networking relationship. One of the topics we’ve talked about is email marketing, something she knows I […]

Positioning: Relax, the sale is yours.

By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most […]