By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most… Read More »
By Chuck Sink We all want to make money, earn money, save money. Make no mistake. If you want to design and build the physical manifestation of your dreams, all it takes is money. So how do you view cash, the most liquid form of money? For any business, having sufficient cash on hand keeps operations running.… Read More »
Go outside and play! By Chuck Sink Hitting the road for events and field appointments burns more time than anything else in business. You might feel more productive in the office analyzing CRM data, having meetings or constantly tooting your own horn on your own social channels. There in the comfort of home base you… Read More »
By Chuck Sink Your business needs a positioning statement because your target audience wants to know what your brand stands for. If there is one thought or word you want people to associate your business with in their minds, what is it? Before you write your Positioning Statement, clearly define your target audience. For example,… Read More »
By Chuck Sink Happy Thanksgiving! Sounds a little hollow at this point doesn’t it? I received quite a few Thanksgiving email greetings this year. I read every one of them and gave a mental kudos to the companies who took time to send me the message. I replied to a few of them and it… Read More »
By Chuck Sink Marketing your business via email is a privilege and must be managed as such. When your content is good, people stay with you for the long haul and they eventually buy or refer business. Some will even buy right away. I have about 7 years of continuous email marketing experience – for… Read More »
By Chuck Sink I’m a longtime student of branding and I’ve learned that organizational culture – company culture is the cornerstone of strong brands like Apple. The companies doing best in every market are the ones known for building cultures that attract the best people. Dyn in Manchester, NH and PixelMedia in Portsmouth, NH are two fine examples in… Read More »
By Chuck Sink Meeting with a client recently, I found myself entertained and energized as I observed him deftly handle some primary research over the phone. With amazing articulation and clarity, this veteran professional honed in like a laser beam on the delicate information he needed. He successfully gained access to a secure report by asking… Read More »
Contact Chuck
Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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