By Chuck Sink
The default position of almost every corporate communication decision is the watered down, safe, politically correct version of the story. Unfortunately, that’s the bogus version.
The risk of offending one vocal audience member has executives cowering in fear of the social and political mobs. Honesty and truth are hiding in the minds of communicators as they try to offend nobody and please everyone.
Did you know that you are often right and those who disagree with you are often wrong? Seriously, did you know that your deeply held, principled values are very likely better for our society than the values of those vehemently opposing you? Yes it’s true and you need to speak truth to power as well as to ignoramuses.
If you know something to be true and have the evidence behind you, be forthright and honest in your communications, regardless of whom may be offended. I’m fairly certain I will lose 2, 3 maybe 5 subscribers over this newsletter content. That’s okay with me because I have a very loyal core of readers in this audience. You are the people who make good things happen in my world. Thank you! <3
Trust in business is vital to our economic freedom and vitality. The only people we can really trust are those who are willing to tell us exactly what they believe to be true. Keep in mind that discretion and judgement are important in guiding what needs to be said, to whom and when.
Keep all communications relevant, in proper context and based in love. That way, even your adversaries will hear the ring of truth in what you have to say.
