Category Archives: Brand Strategy

Brand positioning – Your success sweet spot

By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?”  That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I […]

Spend a day, then don’t spend another dime.

  On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College […]

Free Marketing Tools – Big ROI

By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies […]

B2B Sales is the New Retail

By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and […]

I’m interested, but not right now.

By Chuck Sink This post is updated from one year ago and it is more relevant today than ever. I will need several business services and products to continue growing my business and many of them I don’t need now, or can’t afford yet. That’s why I want you to keep in touch so I […]

Who will take your call in 2014?

By Chuck Sink Think about your last five or ten new customers. Where did they come from and why did they come to you? I’m willing to bet they ordered from you or hired you because you established a relationship. If they came to you by referral, it was because you built a relationship with […]

Dress and Code Required

By Chuck Sink Being found by your target audience on the web is a great way to keep your new business pipeline full. There are several ways to raise your search visibility and page rankings. Ideally, all of them should be practiced. They include developing authoritative status; excellent content using keywords including contextual and situational long […]

Marketing is (Almost) Everything!

By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has […]

There’s a better way to design your website.

By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form […]

Marketing Mistake: Focusing on Social Media

By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big […]