Branding: Strategic, Authentic, Understood, Valuable and Bought Most brands fall short of complete integrity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 8 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »
Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »
“Do this and you will succeed.” That’s the general implication behind just about every performance coach’s or personal trainer’s program. Following the suggestions in this post may be as close as I can come in a marketing blog to saying: Do this and you will succeed! Consistency is a term very often used by marketers… Read More »
Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even… Read More »
If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new… Read More »
When I say “your best customer” or “your ideal client,” who comes to mind and why? What kind of customers are your most profitable and what makes the relationship work so well for both parties? I’ll bet it has a lot to do with trust and consistent fulfilment of that trust – order after order… Read More »
The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in… Read More »
So… is like, your social engagement strategy integrating brand-centric consumer touch points with congruent messaging into your global relationship ecosystem? You’d end a meeting quickly with anyone who spoke like that, wouldn’t you? Word choice matters when you’re talking about how to boost sagging sales or strategically grow your business. The last thing you want… Read More »
A company’s content and advertising messages can sometimes stray dangerously far from the spirit of its brand identity because something sounds wonderfully creative or there’s a desire to push someone’s idea. Perhaps there’s an enticing piece of potential business beckoning, so why not take a brand strategy diversion to go after it? Because doing so… Read More »
By Chuck Sink Money is often the last thing that comes up in business dealings because many people are afraid of broaching the subject. Why? Because before price is discussed, eyes are wide open to opportunities. People are eager to talk about the mutual benefits of working together, or they can envision how a new… Read More »
Contact Chuck
Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
Navigation
Follow Chuck
