Category: Advertising

The Story Behind Brand Storytelling

How Storytelling Works (Very Well!) Storytelling is a lot more than a marketing buzzword. Stories have mind-attracting power and are like personal guides leading readers and listeners to the prize of knowledge, the satisfaction of curiosity and the fulfillment of desires. Marketers who effectively apply storytelling have real-life success stories of their own to tell.… Read More »

Media channels don’t convert. Messages do!

Does your message convert suspects into prospects? A “conversion” in marketing terms is any action a consumer does as a result of receiving your message. So if your message fails to generate conversions, your target audience may as well be you and your dog. And if your dog, like most, hasn’t the ability to make… Read More »

Furnish Two Primary Marketing Assets!

Furnish Facts and Photos! If you want your campaigns and promotions to succeed, furnish the two things every marketing team or agency needs to do a bang-up job. Facts and Photos. That includes video. Of course, money can make the second thing happen but the facts (differentiated customer benefits) in most cases are contained in… Read More »

Knowing When to Advertise

Advertising is like insurance. Many don’t know they need it until they really need it. And, after buying it prudently, wouldn’t go without it. The good thing about advertising is that, unlike insurance, you reap its benefits when things are going well! So, why is there so much reluctance among some businesses to develop and… Read More »

Lead Generation or Seed Germination?

Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »

Stick to your business and stay out of the pulpit.

Gillette (Proctor & Gamble) wants to be the corporate hero of the day as they roll out their “shaving toxic masculinity” ad. If you haven’t seen the spot, it’s all about how men often act like jerks, are bullies and treat women badly. Its message is actually age-old and classic; that men should act like… Read More »

Is Social Media Dead?

It’s been a while since I’ve written about social media (and it feels gooooooood). One headline I just saw in my newsfeed was “Is Social Media Right for Your Business? The short answer was “YES.” Their point was that every business MUST have an “online personality” represented on Facebook, Instagram, etc. or they’ll lose to competitors… Read More »

Advertising and Marketing: The Real Deal or Fake News?

Still tasting the raunchiness of some phony baloney served up to me as legitimate business fare, I felt motivated to tackle a controversial yet in-your-face-everyday topic, and an important one in business: attempted consumer manipulation. You can even call it fake news. Now well past the Industrial Age, we’re neck deep into the Information Age which… Read More »

Who’s in command of your advertising?

SEM is advertising  for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how… Read More »