Gaining Market Share – One Local Market at a Time Ever wonder why you see so many national or regional brands show up in Google searches for local businesses? In short, it’s because they want to, and they can. They don’t just show up in Google, but they construct buildings, rent offices and put up… Read More »
SEO and PPC – Prove It Locally before You Try Going National Technology enables more businesses to deliver services nationally over the internet or ship products across the country rapidly and affordably. Here’s a valuable online marketing tip for small business owners. Many today who have the ability to sell nationally think they can compete… Read More »
Let your creative team do their job! I’m following up a recent popular blog post that received more positive feedback than usual. Let’s listen to a nice local example of radio advertising. Here is a classic case of choosing something trendy and safe over something unexpected, funny and memorable. I trust my own opinions on… Read More »
Creativity has little to do with craziness, chaos and hyper-exaggeration. It has everything to do with fresh, new and relevant ideas. Humor can add life to creativity because real humor stems from truth; from reality or it wouldn’t be funny. The national and global brand advertising agencies have allowed a whole legion of inexperienced and… Read More »
How Storytelling Works (Very Well!) Storytelling is a lot more than a marketing buzzword. Stories have mind-attracting power and are like personal guides leading readers and listeners to the prize of knowledge, the satisfaction of curiosity and the fulfillment of desires. Marketers who effectively apply storytelling have real-life success stories of their own to tell.… Read More »
Does your message convert suspects into prospects? A “conversion” in marketing terms is any action a consumer does as a result of receiving your message. So if your message fails to generate conversions, your target audience may as well be you and your dog. And if your dog, like most, hasn’t the ability to make… Read More »
Furnish Facts and Photos! If you want your campaigns and promotions to succeed, furnish the two things every marketing team or agency needs to do a bang-up job. Facts and Photos. That includes video. Of course, money can make the second thing happen but the facts (differentiated customer benefits) in most cases are contained in… Read More »
Advertising is like insurance. Many don’t know they need it until they really need it. And, after buying it prudently, wouldn’t go without it. The good thing about advertising is that, unlike insurance, you reap its benefits when things are going well! So, why is there so much reluctance among some businesses to develop and… Read More »
Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »
Gillette (Proctor & Gamble) wants to be the corporate hero of the day as they roll out their “shaving toxic masculinity” ad. If you haven’t seen the spot, it’s all about how men often act like jerks, are bullies and treat women badly. Its message is actually age-old and classic; that men should act like… Read More »
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