One of my valued colleagues tweeted out a provocative blog post that got my juices flowing and here I paraphrase the essence of it: Forget your friends’ advice. Just Google it! Do you need a certain product or service about which you know little? If so, Google wants you to ignore your friends and pay… Read More »
Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even… Read More »
If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new… Read More »
By Chuck Sink In massive debt with no money in the bank (except maybe $400 or so to my name), my boss walked in with an envelope in his hand meaning that it was time to pack up my office. We both tried hard for a year & a half to make it work but… Read More »
Email marketing works very well, except when it doesn’t. Let’s explore the fascinating scientific phenomena that make emails practically delete themselves. It still seems to befuddle a lot of marketers out there. One of the easiest things to do is make people delete your email immediately, with or without opening it. Simply disappoint them with irrelevant content.… Read More »
Sometimes you read an article that hits so close to home you just need to chime in with your own spin. I came across one such article (from an email) this week. It had a great subject line which made me think, Okay, I’ll bite! It was well worth the click because this article (with… Read More »
Originally published in the Chuck Sink Link Newsletter Sales prospecting is a vital and long-term business initiative. You own a business so you’re in sales. You’re on the executive team, you’re in sales. You’re a marketing director – definitely in sales! If you’re in sales, well… How long have you been doing this sales work… Read More »
“Get out and sell!” was the mantra I would hear from the customer service reps I once worked with. They knew that their own job security depended on me and a few other guys hitting the streets every day to find new work for our voracious printing presses. Those were the glory days of the… Read More »
The internet is a hyper-competitive marketplace. Your website is one among billions. In your business category, it’s one among hundreds or thousands, all competing for the same peoples’ attention. Search Engine Optimization (SEO) and marketing make your website do what you want it to do: let people find you for the reasons you want to… Read More »
New England Patriots fans know exactly what it feels like to lose the biggest and most important game of the season. We’ve been there. We also know that victory can be snatched from the jaws of defeat and that winning is wonderful! A moment of belief sustained through bold action will overcome even the most overwhelming… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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