By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has… Read More »
By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form… Read More »
By Chuck Sink It occurs to me that marketing and sales have more parallels to teaching than people may realize. As an adjunct professor I’m learning a lot about audience engagement. Students sit though class because they have to, not because they want to. Their parents are paying good money for them to be there.… Read More »
By Chuck Sink In business, it pays to make friends with your competition. Now I don’t subscribe to the saying, “Keep your friends close and your enemies closer.” That’s corruption. What’s really nice about ethical business practice is that competition is not necessarily adversarial. Your business competitors aren’t enemies; they’re colleagues and possibly clients, suppliers… Read More »
By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »
By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is… Read More »
By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »
By Chuck Sink I’m involved in a LinkedIn group discussion about where to draw the lines between marketing functions like advertising, branding, promotion, etc. A marketer named Jon Sherrington from Toronto offered this wonderful metaphor: “Within the body that we call Marketing: strategy is the brain, advertising is the voice, media is the lungs, sales is the… Read More »
By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?) Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums. CEOs and sales executives are starting to… Read More »
By Chuck Sink Former Superstar I have some good news and some bad news. The good news is that bad things are never really as bad as you first think they are. The bad news is they are never as good as you first think either. It’s amazing how something that causes… Read More »
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