Tag Archives: Marketing

Spend a day, then don’t spend another dime.

  On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College […]

Free Marketing Tools – Big ROI

By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies […]

Social Media is overrated. Build your email list!

By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters. […]

Who will take your call in 2014?

By Chuck Sink Think about your last five or ten new customers. Where did they come from and why did they come to you? I’m willing to bet they ordered from you or hired you because you established a relationship. If they came to you by referral, it was because you built a relationship with […]

The Best Cliche in Business: Add Value

By Chuck Sink “When you care enough to send the very best…” Actually, in my opinion, most Hallmark greetings are downright cheesy. I’ve received my ration of cheese over the years during Christmas and New Years. How ’bout you. Most companies order from a catalog of stock cards, and have their names imprinted with a […]

Dress and Code Required

By Chuck Sink Being found by your target audience on the web is a great way to keep your new business pipeline full. There are several ways to raise your search visibility and page rankings. Ideally, all of them should be practiced. They include developing authoritative status; excellent content using keywords including contextual and situational long […]

Be So Good They Have to Try You!

By Chuck Sink “You cannot be serious!” Imagine if John McEnroe had a meltdown about something he couldn’t believe was so… good! Every once in a while there’s a new product or service so damn good it’s hard to believeit’s available without an inordinate cost. For example, I’m amazed by the value of email marketing on Constant […]

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business […]

No Product, Pill or Person

By Chuck Sink There are these really old guys out there, some passed like Zig Ziglar, who no longer appeal to new generations striving to succeed in business. A new breed has come along. They promise miracles if you will only follow their formula to the letter. If you try and fail, it’s your fault for […]