By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business… Read More »
By Chuck Sink In the early years of my selling career, I was lucky to have a decent smile, a sharp suit and manners instilled by my parents. Just showing up at the right time enabled me to take orders from prospects and customers. It was luck (to me, Providence) because all I really cared about… Read More »
By Chuck Sink There are these really old guys out there, some passed like Zig Ziglar, who no longer appeal to new generations striving to succeed in business. A new breed has come along. They promise miracles if you will only follow their formula to the letter. If you try and fail, it’s your fault for… Read More »
By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has… Read More »
By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form… Read More »
By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »
By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is… Read More »
By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »
By Chuck Sink The default position of almost every corporate communication decision is the watered down, safe, politically correct version of the story. Unfortunately, that’s the bogus version. The risk of offending one vocal audience member has executives cowering in fear of the social and political mobs. Honesty and truth are hiding in the minds… Read More »
By Chuck Sink Remember the ironically short “speed networking” fad? I haven’t been invited to any such events or seen any advertised in the last year or two and I’m a prime target. However, I did hear about one the other night. The person who attended said he nabbed 3 or 4 good leads and… Read More »
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Phone: (603) 345-7223
Email: Contact me online
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3 Timmothy Road
Sunapee, NH 03782
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