Branding: Strategic, Authentic, Understood, Valuable and Bought Most brands fall short of complete integrity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 8 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »
By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?” That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I… Read More »
On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College… Read More »
By Chuck Sink Think about your last five or ten new customers. Where did they come from and why did they come to you? I’m willing to bet they ordered from you or hired you because you established a relationship. If they came to you by referral, it was because you built a relationship with… Read More »
By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has… Read More »
By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »
By Chuck Sink I’m involved in a LinkedIn group discussion about where to draw the lines between marketing functions like advertising, branding, promotion, etc. A marketer named Jon Sherrington from Toronto offered this wonderful metaphor: “Within the body that we call Marketing: strategy is the brain, advertising is the voice, media is the lungs, sales is the… Read More »
By Chuck Sink If you’re in a tricky business situation, to whom do you turn? The industry experts, right? What if the industry expert is you or the guy down the hall? Then you won’t have far to go for help. If the expert you need is outside your company, you call the person in… Read More »
By Chuck Sink Has a headline or subject line ever grabbed your attention and then everything else in your world disappeared for several minutes while you voraciously read a good article? Did your current project take a back seat while your mind relentlessly pursued more information in the article? Perhaps you stopped and wrote a… Read More »
By Chuck Sink I must give credit to my friend and fellow entrepreneur, the founder of The Giant Game Company, for the title of this short article. We were talking the other day about changes going on in his target markets and how he has successfully responded to their shifting needs. “The market made me do… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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