Tag Archives: Branding

Not right now but yes, I’m interested.

By Chuck Sink I will need several business services and products to continue growing my business and many of them I don’t need now, or I can’t afford them yet. That’s why I want you to keep in touch so I won’t forget you. One of the most common mantras you will hear from seasoned […]

What is your Positioning Statement?

By Chuck Sink Your business needs a positioning statement because your target audience wants to know what your brand stands for. If there is one thought or word you want people to associate your business with in their minds, what is it? Before you write your Positioning Statement, clearly define your target audience. For example, […]

Work Your Magic

By Chuck Sink Go ahead and “work your magic.” Savor those words coming from clients because they prove that you’ve earned their professional trust. Work your magic – that’s a powerful statement! For the person who wants you to work it, your magic is to them accomplishing an impossible task for which they’ll pay you. […]

Company Culture is a Success Indicator

By Chuck Sink I’m a longtime student of branding and I’ve learned that organizational culture – company culture is the cornerstone of strong brands like Apple. The companies doing best in every market are the ones known for building cultures that attract the best people. Dyn in Manchester, NH and PixelMedia in Portsmouth, NH are two fine examples in […]

Unpaid Consultant or Category Leader?

By Chuck Sink The debate rages among sales executives and trainers on two extremely differing schools of thought about selling. One school follows the traditional model: Prospecting > Appointments > Presentations > Follow up > Close. The other model (which has been around just as long) takes only one word to describe: positioning. Business hard […]