Small business owners often push back on my recommendation for building and maintaining a blog. I’ve often heard, “Nobody reads blogs…” Wait, nobody? Am I a nobody? Yes, people do read blogs, and not just people. Google, ChatGPT and every search and AI generative engine reads blogs. These machines have learned a lot from… Read More »
To get the most out of any media channel or public space, it’s usually necessary to invest some money in it. Then you need to keep your messages consistent. Certainly, this is true of Social Media now as well as in Google if you want to immediately drive targeted visitors to your site. And even… Read More »
Best practices in marketing vary from customer to customer. Whenever you hear or read the phrase, “marketing best practices” think of it as a series of tactics that have worked well for a collection of businesses at a recent point in time in a specific industry. In my own industry, digital marketing, I’ve been seeing a… Read More »
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3 Timmothy Road
Sunapee, NH 03782
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