Floor Model – Special Edition – Custom-Built Some of us can visit a car dealership online and in person, find a car to fall in love with, and drive it off the lot after providing all the needed info and signing the documentation. Others may find something they like at the dealership but not get… Read More »
A Faster, Better Approach to Branding Startups build brand strategies into their business plans. Established companies review their brand strategy every few years and if needed, retool and rebrand to suit changing markets. It should be obvious that branding is an essential element in any successful business plan. Some may think of branding as a… Read More »
There is only one place on the Internet over which you alone have control. Every online platform except for one can modify, add to, or even ban your company messages. Your brand can be all over the place; Facebook, LinkedIn, Twitter, Instagram, Google, YouTube, directories, blogs, guest landing pages, etc. You can maximize your presence… Read More »
For marketing communications, keep complexity and sophistication in storage. The more thinking and engineering that go into technology, products and services, the better they will perform (or be perceived to perform). But when it comes to marketing, sophistication and complexity muddy up your messages. If you have an important message to convey, keep it simple,… Read More »
What are you looking for? You’ll know when you see it! Great marketing design, whether digital, print or environmental, has one thing in common. For your marketing messages to be effective, all you really need to start with is this one thing. Without it, people will gloss over your web pages, eblasts, brochures social posts… Read More »
Best practices in marketing vary from customer to customer. Whenever you hear or read the phrase, “marketing best practices” think of it as a series of tactics that have worked well for a collection of businesses at a recent point in time in a specific industry. In my own industry, digital marketing, I’ve been seeing a… Read More »
Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI. Building a website that makes money needs to be… Read More »
Typical small business web design scenario: Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive. Together you look… Read More »
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Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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