Category: sales

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to… Read More »

The Falsehood of Hubris

By Chuck Sink        Former Superstar I have some good news and some bad news. The good news is that bad things are never really as bad as you first think they are. The bad news is they are never as good as you first think either. It’s amazing how something that causes… Read More »

Business Development Top Ten

By Chuck Sink If you’re in a tricky business situation, to whom do you turn? The industry experts, right?  What if the industry expert is you or the guy down the hall?  Then you won’t have far to go for help.  If the expert you need is outside your company, you call the person in… Read More »

When you ASSume…

By Chuck Sink The day before a recent holiday which many love to celebrate, I wanted to ordersomething nice for my wife so I called the store of one of my networking contacts. This store owner and I had developed a typically nice networking relationship. One of the topics we’ve talked about is email marketing, something she knows I… Read More »

Positioning: Relax, the sale is yours.

By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most… Read More »

Not right now but yes, I’m interested.

By Chuck Sink I will need several business services and products to continue growing my business and many of them I don’t need now, or I can’t afford them yet. That’s why I want you to keep in touch so I won’t forget you. One of the most common mantras you will hear from seasoned… Read More »

Love in Leadership

By Chuck Sink There’s a topic one of my business consulting clients brings up in his talks. He does so tactfully and with quiet conviction. It’s a soft topic, ignored with hard consequences. For me and I suspect most people, there are certain individuals we look up to and genuinely admire. Sometimes I marvel at… Read More »

Marketing is Field Work

Go outside and play! By Chuck Sink Hitting the road for events and field appointments burns more time than anything else in business.  You might feel more productive in the office analyzing CRM data, having meetings or constantly tooting your own horn on your own social channels. There in the comfort of home base you… Read More »

Always Maintain the Foundation

By Chuck Sink Happy Thanksgiving!  Sounds a little hollow at this point doesn’t it? I received quite a few Thanksgiving email greetings this year. I read every one of them and gave a mental kudos to the companies who took time to send me the message. I replied to a few of them and it… Read More »

Work Your Magic

By Chuck Sink Go ahead and “work your magic.” Savor those words coming from clients because they prove that you’ve earned their professional trust. Work your magic – that’s a powerful statement! For the person who wants you to work it, your magic is to them accomplishing an impossible task for which they’ll pay you.… Read More »