By Chuck Sink Most professionals know a thing or two about the value of referrals. They also know about the value of focused, dedicated networking – the key to a steady stream of lucrative referrals and new clients. Great networkers understand that people will more readily listen to your value proposition when other people talk about… Read More »
By Chuck Sink Meeting with a client recently, I found myself entertained and energized as I observed him deftly handle some primary research over the phone. With amazing articulation and clarity, this veteran professional honed in like a laser beam on the delicate information he needed. He successfully gained access to a secure report by asking… Read More »
We’re pleased to offer another guest post. Casey Cheshire brings us a lot of experience in an emerging marketing technology. Marketing Automation is for Small and Medium Businesses! By Casey Cheshire My first experience with Marketing Automation came when I assumed responsibility for the Marketing program at a small consulting and training company. There were… Read More »
Eat it or beat it? What are you serving up? by Chuck Sink The website user experience (UX) your organization purveys will either drain you or sustain you in business. Plenty of money can be spent serving up completely different experiences to your audience depending on whom you choose to design your online marketing programs.… Read More »
By Chuck Sink There is one precious commodity that most C-level executives guard with their lives – time. Pull them away from current work activity to instead focus on important long term strategies requiring changes in tactics and some will freak out. They may feel their time could be better spent going for the jugular… Read More »
By Chuck Sink The debate rages among sales executives and trainers on two extremely differing schools of thought about selling. One school follows the traditional model: Prospecting > Appointments > Presentations > Follow up > Close. The other model (which has been around just as long) takes only one word to describe: positioning. Business hard… Read More »
A case study in exponential Facebook Business Page growth By Chuck Sink There is a local furniture retailer with three stores located within a 50 mile radius of each other. This family business has been successful over the years using tried and true advertising and discount promotions to drive store traffic. They are known throughout… Read More »
By Chuck Sink There is an amazing online social network platform that illustrates the full spectrum of human intelligence from brilliance to idiocy and it’s called Twitter. I’ll focus on the brilliance side in this article. However, it’s worth noting that the most inane and shockingly stupid comments human beings are capable of stating are… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share… Read More »
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Sunapee, NH 03782
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