Category: Marketing Strategy

The Magic Merger of Marketing & Sales

Marketing done right gets your sales calls answered. When you see an inbound call from a familiar company or brand name, you’re more inclined to answer the call. If you’re a business owner, you know this is true, and so do your salespeople. Sales is a brutally competitive, uphill battle in this day and age.… Read More »

Optimize Your Information…

… So Your Audience Will Take Action! Marketing is all about message optimization because your content is always unfinished. So is everyone else’s. Some content is better than others, and some executions are really great. Your goal isn’t to make your communications perfect but to keep improving them regularly. This gets easier when you have… Read More »

Your Best Marketing Strategy Calls Your Own Flock

“I know I’ll find you somewhere… somewhere you can hear my voice…” While this may sound like a 1988 Moody Blues song, it’s really a promise and a commitment you can make to your market. As the market responds, your services provide more value to customers as your business becomes more profitable. Meet Tim, Dan,… Read More »

Your Brand – Is it Real? Does it Matter?

Branding:  Strategic, Authentic, Understood, Implemented and Bought Most brands fall short of complete authenticity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 7 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »

Stick to your business and stay out of the pulpit.

Gillette (Proctor & Gamble) wants to be the corporate hero of the day as they roll out their “shaving toxic masculinity” ad. If you haven’t seen the spot, it’s all about how men often act like jerks, are bullies and treat women badly. Its message is actually age-old and classic; that men should act like… Read More »