The Transparency of Real Leaders Every Business Owner I’ve worked with closely has spilled some beans to me about his or her business challenges, sometimes personal challenges. Beyond the important conversations concerning their markets, we often get into the confidential internal issues at the company that deal with employees, contractors, and vendors. We share personal… Read More »
One of my professors liked to say, “Business is people!” He often said it when he wanted to reduce student anxiety about jumping into the real world of professional work. The plain truth of that statement left an impression with me. Later in life I read the book, How to Make Friends and Influence… Read More »
Excellent Content Drives Marketing Enthusiasm When you produce a fantastic marketing piece based on an excellent value concept – a video, custom photo gallery, a song, a story, website redesign or full-blown ad campaign, you won’t need to worry about distribution. You will find a way to get it in front of people! The quality… Read More »
Marketing done right gets your sales calls answered. When you see an inbound call from a familiar company or brand name, you’re more inclined to answer the call. If you’re a business owner, you know this is true, and so do your salespeople. Sales is a brutally competitive, uphill battle in this day and age.… Read More »
… So Your Audience Will Take Action! Marketing is all about message optimization because your content is always unfinished. So is everyone else’s. Some content is better than others, and some executions are really great. Your goal isn’t to make your communications perfect but to keep improving them regularly. This gets easier when you have… Read More »
“I know I’ll find you somewhere… somewhere you can hear my voice…” While this may sound like a 1988 Moody Blues song, it’s really a promise and a commitment you can make to your market. As the market responds, your services provide more value to customers as your business becomes more profitable. Meet Tim, Dan,… Read More »
Branding: Strategic, Authentic, Understood, Valuable and Bought Most brands fall short of complete integrity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 8 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »
Gillette (Proctor & Gamble) wants to be the corporate hero of the day as they roll out their “shaving toxic masculinity” ad. If you haven’t seen the spot, it’s all about how men often act like jerks, are bullies and treat women badly. Its message is actually age-old and classic; that men should act like… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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